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All Journal Jurnal Puan Indonesia Central Community Development Journal
Darmansyah , Darmansyah
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Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health

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PELATIHAN PEMBUATAN PLATFORM MARKETPLACE PRODUK KERAJINAN TANGAN KEWIRAUSAHAAN SISWA SMK KOLESE TIARA BANGSA BATAM Elisa, Erlin; Darmansyah , Darmansyah; Zetli, Sri; Simanjutak , Pastima; Satria, Robby
PUAN INDONESIA Vol. 7 No. 1 (2025): Jurnal PUAN Indonesia Vol. 7 No. 1 Juli 2025
Publisher : ASOSIASI IDEBAHASA KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/jpi.v7i1.429

Abstract

Digital sales in Indonesia have become increasingly accessible with the presence of electronic payment systems such as digital wallets (e-wallets) and online bank transfers, which simplify transactions between buyers and sellers. Social media platforms like Instagram, Facebook, and TikTok have become effective marketing tools, enabling brands to reach a wider audience through targeted advertisements and influencer marketing. E-commerce in Indonesia has also seen significant growth, with platforms such as Tokopedia, Bukalapak, Shopee, and Lazada dominating the market. The training on marketplace development in E-Commerce for students of SMK Kolese Tiara Bangsa Batam aims to provide practical skills in designing and developing effective online buying and selling platforms. Students will learn the basic concepts of E-Commerce. This training also covers payment system management, product catalog organization, as well as key aspects related to data security and online transactions. Through this training, students are expected to acquire the necessary skills to build a professional marketplace for marketing handcrafted products and student entrepreneurship, as well as understand the fundamental principles of digital marketing and how to attract customers in the E-Commerce landscape.
Building community trust and financial inclusion through online religious leaders and digital communication: Evidence from Islamic banking in Indonesia Mulyanti , Kurniawati; Nugroho, Aris Setyanto; Darmansyah , Darmansyah
Central Community Development Journal Vol. 5 No. 2 (2025): December 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/ccdj.v5i2.1352

Abstract

Online Religious Leader, online advertising and management performance are factors that will influence the existence of Islamic banks. These factors are important for Bank Syariah Indonesia because they impact consumer trust and decisions regarding the use of Islamic bank products in Indonesia. Therefore, banks must understand and adapt to the challenges of future competition. This study aims to evaluate and develop the influence of the variables of online Religious Figures, Online Advertising and Management Performance on trust and its implications for the decision to become a customer of Bank Syariah Indonesia. This study used a quantitative descriptive survey with a population of all Bank Syariah Indonesia customers in Jakarta, Bogor, Depok, Tangerang, and Bekasi. A total of 320 samples were collected. This study uses cross-sectional data from various respondents at a certain point in time. Thus, the influence of one factor on another is assumed to occur instantly at the same time. The analysis technique of data processing results in this study is PLSs and Structural Equation Modeling, which are used to determine the influence of variables in this study. Research shows that online religious leaders have a direct, indirect, and significant influence on the decision to become a customer of Bank Syariah Indonesia. Likewise, online advertising significantly influences the decision to become a Bank Syariah Indonesia customer. The performance of Bank Syariah Indonesia Management significantly influences the decision to become a customer of Bank Syariah Indonesia. The findings of this study are novel in banking marketing and consumer behavior, especially those related to understanding the integrative model of the Theory of Reason Action and Stimulus Organism Response to increase the Decision to Become a Customer of Bank Syariah Indonesia.
Co-Authors Elisa, Erlin Mulyanti , Kurniawati Nugroho, Aris Setyanto Satria, ROBBY Simanjutak , Pastima Zetli, Sri