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All Journal Jurnal Ilmu Sosial dan Humaniora Media Wisata WIDYA MANAJEMEN Jurnal Manajemen Perhotelan dan Pariwisata Jurnal Bali Membangun Bali Journal of Tourism Economics and Policy Jurnal Ilmiah Pariwisata dan Bisnis Innovative: Journal Of Social Science Research
I Gede Putra Nugraha
Universitas Pendidikan Ganesha
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Dampak Penggunaan Aplikasi H-Butler Terhadap Efisiensi Standard Operating Procedure Check in dan Check Out di Ayana Resort and Spa Bali Widayanti, Kadek Sri; Nugraha, I Gede Putra
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 8 No. 1 (2025)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v8i1.93366

Abstract

This research aimed to examine the implementation of the use of the H-butler application at Ayana Resort and Spa Bali which focuses on efficiency and improving check-in and check-out services with an increasingly modern and fast concept. The data collection methods used in this research are interviews, observation, documentation, and literature study. Interviews were conducted with hotel staff and guests. The data was analysed using qualitative methods. This research obtained results where the H-Butler application can reduce Que check-in and check-out, increase operational work efficiency, improve guest communication with staff, and reduce paper usage so as to protect the environment. Thus, the application implemented at Ayana Resort and Spa Bali has succeeded in improving the quality of hotel services and giving a positive image to the hotel.
Penerapan (Sop) Standard Operating Procedure Dalam Meningkatkan Pelayanan Room Service di Hotel Bali Niksoma Boutique Beach Resort Saputra, Gede Wira; Nugraha, I Gede Putra
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 8 No. 1 (2025)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v8i1.94569

Abstract

This study is a qualitative descriptive research that aims to identify and evaluate the application of Standard Operating Procedure (SOP) in room service services at Hotel Bali Niksoma Boutique Beach Resort. The discussion of the research leads to an explanation related to the implementation of standard operating procedures (SOP) in improving the quality of room service, the obstacles faced and the strategies used by Bali Niksoma Boutique Beach Resort to maintain service quality and guest loyalty. This research was conducted for 4 months with a qualitative descriptive method with data collection techniques in the form of observation, in-depth interviews, and document studies. This research interview was conducted with two people, the first with the Assistant Restaurant Outlet Manager, the second with Bali Niksoma Boutique Beach Resort employees, and used standard operating procedure documents (SOP) to set service quality standards. The results of this study show that the implementation of optimal standard operating procedures (SOP), careful planning, clear organization or division of labor, fast and precise implementation, and operational supervision are strategies used to improve the quality of room service, guest satisfaction and guest loyalty.
Strategi Bauran Pemasaran Ekowisata The Sila’s Agrotourism Bedugul dalam Meningkatkan Kunjungan Wisatawan Astuti, Putu Cindy Ayudia; Nugraha, I Gede Putra; Paramita, Putu Dian Yuliani
Jurnal Ilmiah Pariwisata dan Bisnis Vol. 3 No. 7 (2024): Jurnal Ilmiah Pariwisata dan Bisnis Juli 2024
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/paris.v3i7.837

Abstract

Penelitian ini bersifat konfirmatori yang bertujuan untuk mengetahui strategi – strategi bauran pemasaran yang dilakukan, kendala yang dirasakan oleh manajemen The Sila’s Agrotourism serta untuk mengetahui apakah strategi bauran pemasaran tersebut dapat memberikan dampak dalam meningkatkan kunjungan wisatawan. Metode penelitian ini menggunakan metode Deskriptif Kualitatif dimana pengambilan data – data dan informasi penelitian ini dilakukan melalui wawancara mendalam dengan manajemen The Sila’s Agrotourism yaitu Owner dan team marketing. Hasil penelitian dari wawancara mendalam yang telah peneliti lakukan yaitu Strategi bauran pemasaran yang dilakukan oleh team marketing adalah menggunakan bauran pemasaran 7P dan dengan pemasaran lainnya seperti, Periklanan, Kerjasama, door to door, client to client. This research is confirmatory in nature which aims to determine the marketing mix strategies implemented, the constraints experienced by the management of The Sila's Agrotourism and to find out whether the marketing mix strategy can have an impact on increasing tourist visits. This research method uses a qualitative descriptive method where the collection of data and research information is carried out through in-depth interviews with the management of The Sila's Agrotourism, namely the Owner and the marketing team. The results of research from in-depth interviews that researchers have conducted, namely the marketing mix strategy carried out by the marketing team is using the 7P marketing mix and with other marketing such as Advertising, Collaboration, door to door, client to client.
Video-Based Promotion Strategy to Increase the Economic Value of Local Coffee “Kejapa” in Tigawasa Village, Buleleng Wau, Rendi Syaputra; Widiastini, Ni Made Ary; Nugraha, I Gede Putra
Bali Membangun Bali: Jurnal Bappeda Litbang Vol 7 No 1 (2026): April 2026
Publisher : Badan Riset dan Inovasi Daerah Provinsi Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51172/jbmb.v7i1.483

Abstract

Purpose: This study aims to analyze the role of video-based promotional strategies in increasing the economic value of Kejapa Coffee, a local product of Tigawasa Village, Buleleng, Bali. Research methods: This study uses a descriptive qualitative approach. The data collecting techniques used include field observation, video content documentation, and interviews with business owners. Promotional media were analyzed through Instagram, WhatsApp Business, and the use of barcodes on product packaging. The video production process was carried out using a digital camera and video editing applications. Results and discussion: The results show that video-based promotions increase product visibility, strengthen quality perceptions, and encourage consumer interaction. The economic impact is evident in increased demand, market expansion, and new business opportunities based on local coffee. Implication: Video promotional strategies can be an effective instrument in strengthening the local economy, increasing the competitiveness of MSMEs, and developing village potential based on superior products and cultural narratives.
PENERAPAN KONSEP GREEN HOSPITALITY PADA HOMESTAY DI DESA WISATA PANJI, KABUPATEN BULELENG I Kadek Teddi Anggastia; I Gede Putra Nugraha; Ni Made Ary Widiastini
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 9 No. 1 (2026)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v9i1.112291

Abstract

This study aims to explain the implementation of green hospitality in homestays in Panji Tourism Village and to identify the barriers to its implementation using a descriptive qualitative method. Data were collected through observation, interviews, and documentation. Interviews were conducted with homestay owners and the head of the tourism awareness group (Pokdarwis) of Panji Tourism Village. The results show that environmentally friendly practices—such as waste segregation, plastic reduction, the use of energy-efficient lighting, natural ventilation, utilization of local food ingredients, and environmentally based tourism activities—have been implemented, but not optimally. This is due to the absence of standard operating procedures (SOPs), limited education for guests and managers, and constraints in facilities, technology, and funding. Nevertheless, the implementation of green hospitality has generated positive environmental, social, and economic impacts for the local community and has enhanced the attractiveness of Panji Village as a sustainable tourism destination. Panji Village has strong potential to further develop sustainable tourism through the green hospitality concept by strengthening education, village policies, and green homestay standards. Therefore, the findings of this study can serve as a reference for homestay managers, village governments, and stakeholders in the development of sustainable tourism in tourism villages.
Co-Authors Agustina, Made Dian Putri Astuti, Putu Cindy Ayudia Gede Nanda Afrivania Gede Parma Hana Zerlinda I Kadek Teddi Anggastia Jaya, Kadek Arya Krisna Made Dian Putri AGUSTINA Meriana, Ni Kadek Ni Made Ary Widiastini Paramita, Putu Dian Yuliani Rahutama ATIDIRA Saputra, Gede Wira Trianasari Wau, Rendi Syaputra Widayanti, Kadek Sri Zerlinda, Hana