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All Journal Jurnal Ekonomi, Bisnis dan Manajemen JOMPA ABDI: Jurnal Pengabdian Masyarakat
Ramawati, Diah Bintang
Unknown Affiliation
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Diskon ke Checkout: Pengaruh Promo dan Live Streaming Shopee Terhadap Keputusan Pembelian Produk Fashion Ulayya, Jihan; Bayangkara, Agasta Veda; Ramawati, Diah Bintang; Lintang, Queendira; Damayanti, Citra; Isnaini, Mufidah
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 4 No. 2 (2025): Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v4i2.3579

Abstract

The purpose of this study was to see how promotions and live streaming features impact the decision of Shopee users to purchase fashion products in the 2022 intake. This quantitative study involved 54 respondents from a population of 117 students selected through a simple random sampling method. Primary data were collected through online questionnaires and analyzed using multiple regression using SPSS. Validity, reliability, classical assumptions, and hypothesis tests were also conducted. The study shows that students of Economics Education, Sebelas Maret University, 2022 intake significantly choose fashion products because of promotions and Shopee's live streaming features. Promos are considered to be able to save consumer spending, thus increasing interest and enthusiasm for transacting through the Shopee application. Meanwhile, the live streaming feature makes it easier for consumers to see products directly, assess quality, and make purchases more practically. As for further researchers, it is recommended to add other variables (for example, consumer trust), compare with other e-commerce platforms, use mixed methods, analyze different user segments, and examine the long-term impact on brand loyalty.
Pelatihan Eco-Craft Lilin Aromaterapi dan Strategi UMKM Berbasis Daur Ulang Dari Minyak Jelantah di Desa Buduran, Kecamatan Bagor, Kabupaten Nganjuk Ramawati, Diah Bintang; Purboningrum, Yuniar; Mukhtar, Muhammad Fathin; Adriansyah, Oriza; Dermawan, Paulus Titto; Suyapno, Gregorius Alvin; Khairunnisa, Lutfiya Aulia; Khoirunnisa, Widya; Aprilia, Marlina; Pramono, Ahmad
Jompa Abdi: Jurnal Pengabdian Masyarakat Vol. 4 No. 4 (2025): Jompa Abdi: Jurnal Pengabdian Masyarakat
Publisher : Yayasan Jompa Research and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57218/jompaabdi.v4i4.1955

Abstract

Kuliah Kerja Nyata (KKN) merupakan implementasi nyata dari Tri Dharma Perguruan Tinggi di bidang pengabdian masyarakat. Salah satu permasalahan utama yang dihadapi oleh masyarakat Desa Buduran, Kecamatan Bagor, Kabupaten Nganjuk, adalah pengelolaan limbah rumah tangga, khususnya minyak jelantah. Limbah ini sering dibuang sembarangan, yang berdampak negatif pada lingkungan dan kesehatan. Program ini bertujuan untuk membangkitkan potensi ekonomi ibu rumah tangga dan pelaku UMKM melalui pelatihan pembuatan lilin aromaterapi dari daur ulang minyak jelantah, serta pendampingan dalam strategi branding dan pemasaran produk. Metode pelaksanaan meliputi sosialisasi bahaya minyak jelantah, pelatihan teknis, dan pendampingan pemasaran. Kegiatan KKN efektif memperkuat keterampilan masyarakat dalam mengolah minyak jelantah menjadi produk bernilai ekonomi, sekaligus mengurangi pencemaran lingkungan. Program ini juga berkontribusi terhadap peningkatan kemandirian ekonomi keluarga serta mendukung upaya pelestarian lingkungan. Rekomendasi program ini adalah adanya pendampingan berkelanjutan dari pihak universitas maupun pemerintah desa agar masyarakat dapat mengembangkan produk secara konsisten dan memperluas jaringan pemasaran.
Co-Authors Adriansyah, Oriza Ahmad Pramono Aprilia, Marlina Bayangkara, Agasta Veda Damayanti, Citra Dermawan, Paulus Titto Isnaini, Mufidah Khairunnisa, Lutfiya Aulia Khoirunnisa, Widya Lintang, Queendira Mukhtar, Muhammad Fathin Purboningrum, Yuniar Suyapno, Gregorius Alvin Ulayya, Jihan