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All Journal Jurnal Ekonomi, Bisnis dan Manajemen Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia
Damayanti, Citra
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Engineering Health Professions

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Diskon ke Checkout: Pengaruh Promo dan Live Streaming Shopee Terhadap Keputusan Pembelian Produk Fashion Ulayya, Jihan; Bayangkara, Agasta Veda; Ramawati, Diah Bintang; Lintang, Queendira; Damayanti, Citra; Isnaini, Mufidah
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 4 No. 2 (2025): Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v4i2.3579

Abstract

The purpose of this study was to see how promotions and live streaming features impact the decision of Shopee users to purchase fashion products in the 2022 intake. This quantitative study involved 54 respondents from a population of 117 students selected through a simple random sampling method. Primary data were collected through online questionnaires and analyzed using multiple regression using SPSS. Validity, reliability, classical assumptions, and hypothesis tests were also conducted. The study shows that students of Economics Education, Sebelas Maret University, 2022 intake significantly choose fashion products because of promotions and Shopee's live streaming features. Promos are considered to be able to save consumer spending, thus increasing interest and enthusiasm for transacting through the Shopee application. Meanwhile, the live streaming feature makes it easier for consumers to see products directly, assess quality, and make purchases more practically. As for further researchers, it is recommended to add other variables (for example, consumer trust), compare with other e-commerce platforms, use mixed methods, analyze different user segments, and examine the long-term impact on brand loyalty.
Pengelolaan Limbah Kulit Buah Naga Menjadi Saus Untuk Mendukung Ketahanan Pangan di Desa Jaten, Karanganyar Utami, Bekti Wahyu; Saputri, Anggi Dwi; Damayanti, Citra; Adha, Fais Fadhila Nur; Nadia, Jasmin; Syaputra, Muhammad Ramadhan; Yunus, Muhammad; Kusumahandayani, Putri; Vitria, Salma; Firdaus, Salsabila; Hasanah, Uswatun Nur
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Vol. 4 No. 2 (2025): Jurnal Hasil Pengabdian Masyarakat Indonesia
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/karunia.v4i2.3725

Abstract

The UNS Community Service Program (KKN) Batch 68 was conducted from July to August 2025 in Jaten Village, Karanganyar Regency, Central Java. This program focused on educating the community about the utilization of organic waste, particularly dragon fruit (Hylocereus spp.) peel, which is generally underutilized. Dragon fruit peel has the potential to be developed into functional food products as it contains fiber, vitamins, and pectin. Through the “Dragon Fruit Peel Waste Management into Sauce” workshop, participants were provided with knowledge and skills to process organic waste into value-added products while supporting household food security. The implementation methods included counseling, demonstrations, and hands-on practice. The results showed an increase in community understanding of food waste management, improved skills in processing dragon fruit peel into sauce, and the establishment of communication networks among village cadres for program sustainability. This innovation also holds potential to be developed into micro-enterprises in the healthy food sector.
Co-Authors Adha, Fais Fadhila Nur Bayangkara, Agasta Veda Bekti Wahyu Utami Firdaus, Salsabila Hasanah, Uswatun Nur Isnaini, Mufidah Kusumahandayani, Putri Lintang, Queendira Muhammad Yunus Nadia, Jasmin Ramawati, Diah Bintang Saputri, Anggi Dwi Syaputra, Muhammad Ramadhan Ulayya, Jihan Vitria, Salma