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All Journal JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Feriska Nia Mulani
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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ANALISIS STRATEGIS PUBLIC RELATIONS DI PT X Feriska Nia Mulani; Christian Wiradendi Wolor; Eka Dewi Utari
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 4 (2025): JULI
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v2i4.1069

Abstract

This research aims to analyze the strategic role of Public Relations (PR) at PT X in building the company's image, maintaining relationships with stakeholders, and supporting business objectives through internal and external communication management. Using a qualitative approach through interviews, literature studies, and document analysis, it was found that PT X implements PR strategies such as media relations, event marketing, CSR, digital PR, and crisis management to maintain the company's reputation. As a result, PR contributes to strengthening customer loyalty, brand awareness, and public trust, and becomes a reference for other finance companies in optimizing PR as a sustainable business strategy.
Co-Authors Christian Wiradendi Wolor Eka Dewi Utari