JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Vol. 2 No. 4 (2025): JULI

ANALISIS STRATEGIS PUBLIC RELATIONS DI PT X

Feriska Nia Mulani (Unknown)
Christian Wiradendi Wolor (Unknown)
Eka Dewi Utari (Unknown)

Article Info

Publish Date
12 Jun 2025

Abstract

This research aims to analyze the strategic role of Public Relations (PR) at PT X in building the company's image, maintaining relationships with stakeholders, and supporting business objectives through internal and external communication management. Using a qualitative approach through interviews, literature studies, and document analysis, it was found that PT X implements PR strategies such as media relations, event marketing, CSR, digital PR, and crisis management to maintain the company's reputation. As a result, PR contributes to strengthening customer loyalty, brand awareness, and public trust, and becomes a reference for other finance companies in optimizing PR as a sustainable business strategy.

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Journal Info
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Website

Abbrev

jemba

Publisher

CV Kampus Akademik Publising

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek Ekonomi, Manajemen, Bisnis dan Akuntansi. Jurnal ini memberikan ruang bagi para peneliti untuk berdiskusi, mengejar dan meningkatkan pengetahuan di bidang ...