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All Journal Journal of Management and Innovation Entrepreneurship (JMIE) Journal of Community Service: In Economic, Business, and Islamic Finance
Rachmawati A. Rifai
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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PERAN MEDIA SOSIAL FACEBOOK PADA PENINGKATAN PENDAPATAN EKONOMI RUMAH TANGGA (STUDI PADA MOMPRENUER DESA ANGGASAN KABUPATEN TOIL-TOLI) Putri, Putri; Nursyamsu, Nursyamsu; Rachmawati A. Rifai
Journal of Management and Innovation Entrepreneurship (JMIE) Vol. 2 No. 4 (2025): Juli
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70248/jmie.v2i4.2280

Abstract

Penelitian ini bertujuan untuk memahami secara mendalam bagaimana penggunaan media sosial Facebook berkontribusi terhadap peningkatan pendapatan ekonomi rumah tangga, khususnya di Desa Anggasan. Metode penelitian yang digunakan adalah pendekatan kualitatif deskriptif dengan teknik purposive sampling. Data dikumpulkan melalui wawancara mendalam, observasi langsung, dan dokumentasi aktivitas pemasaran online di Facebook. Hasil penelitian menunjukkan bahwa Facebook menjadi platform utama bagi ibu rumah tangga untuk melakukan pemasaran dan penjualan produk secara online dengan berbagai keuntungan, seperti jangkauan luas, biaya rendah, dan kemudahan penyebaran informasi dalam berbagai format. Faktor pendukung utama adalah perkembangan teknologi digital dan fitur Facebook yang memudahkan transaksi bisnis. Namun, terdapat juga faktor penghambat seperti pembatalan pesanan sepihak yang menimbulkan kerugian finansial dan psikologis. Simpulan penelitian ini menegaskan bahwa Facebook sangat berperan penting dalam menunjang bisnis online ibu rumah tangga dan dapat menjadi dasar pengembangan kebijakan pemberdayaan ekonomi masyarakat berbasis digital. Kata Kunci: Facebook, Bisnis Online. Ibu Rumah Tangga, Pemasaran Digital, Ekonomi Rumah Tangga
Developing Muslim Entrepreneurs Through Socialization of Sharia-Based Entrepreneurship Nur Syamsu; Dewi Salmita; Rachmawati A. Rifai; Moh. Anwar Zainuddin; Akzal , Akzal Ilham; Nurhanifa, Nurhanifa
Journal of Community Service: In Economics, Bussiness, and Islamic Finance Vol. 1 No. 2 (2024): January-June
Publisher : Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Datokarama Palu

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Abstract

This community service aims to build student competencies in facing the challenges of digital transformation and human resource development (HR) in the technological era. This activity is carried out through socialization and training that aims to increase students' understanding of the importance of digital literacy, technology skills, and the development of soft skills needed in the modern world of work. The methods used include counseling, interactive discussions, and hands-on practice on various aspects of digital transformation, such as the use of digital platforms, data management, and character and competency development relevant to current industry needs. The results of this activity show that the socialization and training provided can increase students' knowledge and awareness of digital transformation and the importance of developing adaptive and innovative human resources. Thus, this activity is expected to help students prepare to compete in the technological era and become a competent workforce ready to face change.
Co-Authors Akzal , Akzal Ilham Dewi Salmita Moh. Anwar Zainuddin Nur Syamsu Nurhanifa, Nurhanifa Nursyamsu, Nursyamsu Putri Putri, Putri