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All Journal International Journal of Scientific Multidisciplinary Research (IJSMR) J-CEKI
Andriyani Widiyastuti
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Humanities Decision Sciences, Operations Research & Management Education Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences

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Pengaruh Penerbitan Genre Buku Anak Islami dan Kualitas Produk terhadap Minat Beli Masyarakat Wibowo, Wahyu; Muhammad Wakhid Musthofa; Eva alfiyana; Andriyani Widiyastuti; Nofriansyah
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 4: Juni 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i4.8785

Abstract

Tujuan penelitian ini untuk mengetahui pengaruh genre buku anak Islami dan kualitas produk terhadap minat membeli buku masyarakat, baik secara parsial maupun simultan. Metodologi penelitian yang digunakan adalah penelitian deskriptif kuantitatif dengan menggunakan konsep analisis regresi linier berganda. Data penelitian diambil dari data primer dengan sampel sebanyak 54 orang. Analisis data dilakukan dengan menggunakan software E-Views 9 yang terdiri dari uji asumsi klasik dan uji regresi linier berganda. Hasil penelitian menunjukkan bahwa buku anak Islami tidak berpengaruh signifikan terhadap minat beli masyarakat, sedangkan kualitas produk berpengaruh signifikan. Sedangkan secara simultan keduanya memiliki pengaruh yang signifikan terhadap minat membeli buku masyarakat.
The Influence of Promotions, Service Quality and Trust on Customers' Interest in Saving at BSI KCP Jambi Rimbo Bujang 1 Wuri Suhasti; Rina Istiqomawati; Andriyani Widiyastuti; Destia Dewi
International Journal of Scientific Multidisciplinary Research Vol. 2 No. 1 (2024): January 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijsmr.v2i1.7955

Abstract

BSI KCP Jambi Rimbo Bujang 1 is the first sub-branch office established in Tebo Regency, Jambi. BSI is a combination of BNI Syariah, BRI Syariah and Mandiri Syariah since 2 years ago. The Bank Syariah Indonesia office in Tebo Regency serves BSI Bank customers to create new accounts, cash deposits, withdraw savings funds, check balances, apply for loans/credit and services, BSI ATMs for other BSI products. During its development, the growth in the number of customers was very slow even though many promotions had been carried out and the quality of service was also very good. This research aims to determine the influence of promotion, service quality and trust on interest in saving at BSI KCP Jambi Rimbo Bujang 1. The research method used is quantitative research. The data analysis technique uses multiple regression analysis with the t test and F test. Data was obtained by distributing questionnaires to 150 respondents using the Purposive Sampling Technique. The results of this research show that in part the promotion variable has a significant influence on interest in saving as evidenced by a value of 0.006 < 0.05 with a t value of 2.803 > t table 1.757, the service quality variable has a significant influence on interest in saving as evidenced by a significant value of 0.009 < 0, 05 with a tcount value of 2.663 > ttable 1.757, and the trust variable also has a significant influence on interest in saving as evidenced by a significant value of 0.001 < 0.05 with a tcount value of 4.299 > ttable 1.757. Simultaneously (at the same time) promotion, service quality and trust have an influence on interest in saving as shown by the value of Fcount > Ftable (56.112 > 2.67) with a significant value of 0.001 < 0.005
Co-Authors Destia Dewi Eva alfiyana Muhammad Wakhid Musthofa Nofriansyah Rina Istiqomawati Wahyu Wibowo Wuri Suhasti