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All Journal Bisma : Business and Management Journal
Al Ghifari, Abdillah
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Social Sciences

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Pelatihan Kepemimpinan dan Pengembangan Manajerial: Strategi Meningkatkan Kompetensi Individu dan Efektivitas Organisasi melalui Pendekatan Kualitatif Sutarso, Al Bait Fiqri Zulfikar; Al Ghifari, Abdillah; Firdaus, Firman; Yughatama, Yoram; Veranita, Mira
BISMA : Business and Management Journal Vol. 3 No. 1 (2025): Bisma : Business and Management Journal
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/bisma.v3i2.1915

Abstract

Leadership training and managerial development are essential elements in improving human resource quality and organizational effectiveness. This study aims to explore the processes and impacts of leadership training and managerial development using a descriptive qualitative approach. Data were collected through literature review, interviews with managerial practitioners, and observations of training implementation within organizational settings. The findings indicate that well-designed training significantly enhances communication skills, decision-making, team management, as well as employee satisfaction and retention. Training methods such as simulation, coaching, job rotation, and thematic training in operations, marketing, and human resources play a vital role in shaping adaptive and responsive leaders. These findings highlight the importance of continuous training programs that are relevant to organizational needs and supported by technology integration and a strong learning culture.
Perubahan Paradigma Pemasaran Konsep Tradisional vs Kontemporer sutarso, Al bait fiqri zulfikar; Al Ghifari, Abdillah; Rohendi, Rohendi
BISMA : Business and Management Journal Vol. 3 No. 3 (2025): Bisma : Business and Management Journal
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/bisma.v3i3.2106

Abstract

This study aims to analyze the differences between traditional and contemporary marketing paradigms in modern business strategies. Traditional marketing focuses on one-way communication through conventional media such as television, radio, and newspapers, with the main goal of reaching a mass audience. In contrast, contemporary marketing emphasizes two-way communication, personalization, and the use of digital technologies such as social media, e-commerce, and data analytics. The research method employed is a literature review by examining relevant sources to compare strategies, communication channels, and long-term objectives of both paradigms. The findings reveal that traditional marketing remains relevant in certain contexts, particularly in building broad brand awareness, while contemporary marketing is superior in creating engagement and fostering customer loyalty. This study concludes that integrating traditional and contemporary paradigms provides a more effective strategy, as it enables companies to reach a wider audience while simultaneously building personal relationships with consumers.
Co-Authors Firdaus, Firman Rohendi, Rohendi Sutarso, Al Bait Fiqri Zulfikar Veranita, Mira Yughatama, Yoram