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All Journal Jurnal Ilmiah Ar-Risalah: Media Ke-Islaman, Pendidikan, dan Hukum Islam
Minnah, Ariny Tamamul
Unknown Affiliation
Religion Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

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Branding BRANDING MANAGEMENT: MEMBENTUK TALENTA UNGGUL MELALUI KESISWAAN MADRASAH IBTIDAIYAH Aufani, Nabil Achmad; Muhairira, Nurjamilatul; Minnah, Ariny Tamamul; Fatiq, Diskan Firzan Nadia; Susilawati, Samsul
Ar-Risalah Media Keislaman Pendidikan dan Hukum Islam Vol 23 No 1 (2025): (April 2025)
Publisher : LPPM IAI IBRAHIMY GENTENG BANYUWANGI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69552/ar-risalah.v23i1.2850

Abstract

Branding is a strategic instrument in building the reputation and quality of the institution. MI Islamiyah Malang, as an Islamic educational institution, has great potential in strengthening branding. This study uses a qualitative approach with observation, interview, and documentation data collection techniques, and uses the data analysis of the Miles and Huberman model including data reduction, data presentation, conclusion/verification, data wetness using triangulation of sources and methods. The results of the study show that branding is developed through student management and the formation of superior talents through 21st century skills-based extracurricular activities. Critical thinking honed through the Olympics; collaboration through futsal and banjari; communication through English clubs, tahfidz, and storytelling; creativity through MTQ and coloring; culture through dance and Pagar Nusa; and connectivity through coding and robotics. Extracurricular management refers to the 6M management concept: man, method, money, material, machine, and market. MI Islamiyah presents expert teachers, provides allowances, provides adequate facilities, conducts routine evaluations, and carries the slogan "The Champion" as a leading brand. This strategy is considered successful in improving student achievement to the national level and has a positive impact on increasing the number of applicants every year.
PENINGKATAN KOMPETENSI GURU MELALUI PENERAPAN SISTEM DAN PENGEMBANGAN KEPROFESIAN BERKELANJUTAN GURU PADA ERA DIGITAL Maulida, Rizky; Minnah, Ariny Tamamul; Zuhriyah, Indah Aminatuz; Baharuddin, Baharuddin
Ar-Risalah Media Keislaman Pendidikan dan Hukum Islam Vol 23 No 1 (2025): (April 2025)
Publisher : LPPM IAI IBRAHIMY GENTENG BANYUWANGI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69552/ar-risalah.v23i1.2965

Abstract

Improving the quality of education is closely linked to the development of teacher competence and professionalism, especially in facing the challenges of the digital era. This study aims to explore the implementation of a performance appraisal system and a continuous professional development (CPD) program at Madrasah Ibtidaiyah Maslakul Huda Lamongan as a strategy to enhance teacher competence. A qualitative approach was employed, using data collection techniques such as observation, interviews, and documentation. Data were analyzed using the Miles and Huberman model, which includes data reduction, data display, and conclusion drawing. Method triangulation was applied to ensure data validity. The results indicate that the performance appraisal system at MI Maslakul Huda is systematically designed, focusing on four core competencies: pedagogical, personal, social, and professional. This appraisal motivates teachers to enhance their capacity, particularly in the use of technology. The CPD program includes training, both internal and external supervision, and dissemination of training outcomes. The school has provided digital infrastructure and technology training, including artificial intelligence (AI). However, challenges such as digital competence gaps remain. Institutional support through continuous supervision and incentives has proven effective in encouraging teachers. The study concludes that a combination of targeted performance appraisal and relevant CPD is an effective strategy to improve teaching quality in the digital era.
Co-Authors Aufani, Nabil Achmad Baharuddin Baharuddin Fatiq, Diskan Firzan Nadia Indah Aminatuz Zuhriyah Maulida, Rizky Muhairira, Nurjamilatul Samsul Susilawati