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All Journal Jurnal Manajemen Dan Bisnis JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal of Language Intelligence and Culture
Rahmatika, Tia
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Human Capital Terhadap Loyalitas Nasabah dalam Sektor Perbankan di Indonesia Novri, Ferdy; Kusumawati, Ratna Dewi; Rahmatika, Tia; Sari, Surya Puspita
Jurnal Manajemen dan Bisnis Vol. 9 No. 1 (2025)
Publisher : Universitas Cenderawasih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55264/jumabis.v9i1.168

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh human capital terhadap loyalitas nasabah dalam sektor perbankan di Indonesia. Human capital, yang mencakup keterampilan, pengetahuan, pengalaman, inovasi, dan kreativitas karyawan, dianggap sebagai faktor penting yang dapat meningkatkan loyalitas nasabah. Metode penelitian yang digunakan adalah kualitatif dengan teknik pengumpulan data melalui wawancara mendalam dan studi literatur. Hasil penelitian menunjukkan human capital dapat berdampak pada kualitas pelayanan yang diberikan oleh karyawan bank BRI. Karyawan yang terampil dan berpengetahuan mampu memberikan pelayanan yang berkualitas, yang pada gilirannya meningkatkan kepuasan dan loyalitas nasabah. Penelitian ini juga menemukan bahwa inovasi dan kreativitas dalam layanan perbankan berkontribusi pada peningkatan loyalitas nasabah. Dengan demikian, pengelolaan human capital yang efektif sangat penting bagi bank untuk mempertahankan dan meningkatkan loyalitas nasabah di tengah persaingan yang ketat. Rekomendasi dari penelitian ini adalah agar bank lebih fokus pada pengembangan keterampilan dan pengetahuan karyawan melalui pelatihan berkelanjutan serta mendorong inovasi dalam produk dan layanan untuk memenuhi kebutuhan nasabah.
Digital Writing Assistance in EFL Contexts: A Study on Grammarly Use by Indonesian Students Rahmatika, Tia
Journal of Language Intelligence and Culture Vol. 7 No. 1 (2025): Journal of Language Intelligence and Culture
Publisher : Faculty of Tarbiyah and Teacher Training, IAIN Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/jlic.v7i1.639

Abstract

This study investigates the efficacy of Grammarly, an automated writing assistance tool, in enhancing the writing proficiency of EFL students at UINSI Samarinda. Fifty third-semester students participated and were divided into two groups: an experimental group receiving instruction supplemented by Grammarly and a control group following conventional writing instruction without technological support. The analysis employed a quasi-experimental design comparing growth scores, defined as the difference between pre-test and post-test scores for each student. Both groups showed normal distribution (Shapiro-Wilk, p > 0.05) and homogeneity of variances for pre- and post-test scores (Levene’s test, p > 0.05), except for the improvement scores, which violated homogeneity (p = 0.000). The Grammarly-assisted group improved significantly more (pre-test M = 59.48, post-test M = 84.16) than the control group (pre-test M = 56.28, post-test M = 65.28), with a mean improvement difference of 15.68 points (t = -9.847, p = 0.000). The effect size was small to moderate (Cohen’s d ≈ 0.34). These findings suggest that Grammarly provides effective support in developing EFL writing skills and underscore the need for further research on student perceptions of digital writing tools in language education.
Fintech Peer to Peer Lending: Determinan dari Intensi Penggunaan Kembali Kusumawati, Ratna Dewi; Simatupang, Apriani; Mahsun; Muamilah, Husnul; Rahmatika, Tia
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 3 (2025): Juni 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i3.4175

Abstract

This study was conducted with carefully to show the result of the influence of some selected factors to the intention to reuse P2P lending by former borrowers. The selected factors are trust, ubiquity, and perceived usefulness. The background of this study is due to phenomenon of the drastic decline of P2P lending platform providers in recent years. The amount of data collected and can be processed through the distribution of questionnaires to the respondent is 123. The results show that ubiquity and perceived usefulness variable significantly affect intention to reuse P2P lending variable, but trust has no significant influence to the intention to reuse P2P lending. The rest, the F test conducted indicate that the variables of trust, ubiquity, and perceived usefulness simultaneously affect intention to reuse P2P lending.
Co-Authors Mahsun Muamilah, Husnul Novri, Ferdy Ratna Dewi Kusumawati Simatupang, Apriani Surya Puspita Sari, Surya Puspita