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All Journal IKRA-ITH ABDIMAS International Journal of Travel, Hospitality and Events
Moch Sambas
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Computer Science & IT Decision Sciences, Operations Research & Management Education Social Sciences Transportation Other

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Analysis of Lodging and Competition on the Island of Bali during Covid-19 with Big Data Moch Sambas; Shanti Pujilestari; Listijono Setyopratignjo; Rina Kurniawati
International Journal of Travel, Hospitality and Events Vol. 1 No. 3 (2022): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v1i3.172

Abstract

Purpose: This study aims to count the number of lodgings, map lodging density and its supporting facilities, and rank the county, as well as the lodgings available on the island of Bali during covid-19. Research methods: This study uses data related to lodging and its supporting facilities such as tourist attractions, gas stations, malls, and marts. The data were collected using the web scrapping method utilizing big data sourced from hotel.com and booking.com. The data were collected during the Covid-19 period is from August to September 2021. Spatial analysis is employed using Geographic Information Systems. Also, it uses the scoring of lodgings, their supporting facilities, and consumer reviews. Results and Discussions: The results showed that the number of lodgings on Bali Island during the Covid-19 period was 5,389 properties in a high-density area in South Bali. By taking into account the tourist supporting facilities of Badung, it has the highest level of competition. Implication: The property with high competition is the Sol House Bali Legian hotel by Melia Hotels International. Keywords: Big data, Covid-19, lodging, dispersion, competition.
Pengembangan Kemampuan Pemasaran Digital Menggunakan Media Sosial Instagram Bisnis dan Pelatihan Foto Produk Pada UMKM di Pasar Minggu Euis Widiati; Ismayanti; Moch Sambas
IKRA-ITH ABDIMAS Vol. 8 No. 2 (2024): Jurnal IKRAITH-ABDIMAS Vol 8 No 2 Juli 2024
Publisher : Universitas Persada Indonesia YAI

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Abstract

Tujuan dari kegiatan pengabdian masyarakat ini untuk mengembangkan kemampuan dalam menggunakan Instagram Bisnis. Kegiatan ini diperuntukkan kepada pelaku UMKM di Pasar Minggu, bekerja sama dengan Suku Dinas Perindustrian Jakarta Selatan. Beberapa di antaranya merupakan pelaku usaha di bidang kuliner, fashion, dan aksesoris. Tahapan dalam kegiatan pengabdian diawali dengan pre-test untuk mengetahui pengetahuan peserta mengenai pemasaran digital dan penggunaan fitur Instagram Bisnis. Selanjutnya dilakukan pemaparan materi dan praktik foto produk dan melakukan publikasi hasil foto pada media latihan yaitu padlet. Berdasarkan hasil wawancara dan data yang didapatkan dari peserta diketahui bahwa dominan telah menggunakan akun Instagram untuk promosi, namun menggunakan fitur Instagram bisnis. Pada akhir sesi setelah dilakukannya praktik melakukan foto produk dan pembuatan akun Instagram bisnis, maka peserta diminta untuk mengerjakan post-test. Hasil tes terebut menunjukkan adanya peningkatan pemahaman peserta dari aspek pengetahuan mengenai penggunaan fitur Instagram bisnis.
Co-Authors Euis Widiati Ismayanti Listijono Setyopratignjo Rina Kurniawati Shanti Pujilestari, Shanti