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All Journal PROFIT : Jurnal Administrasi Bisnis Jurnal Ekonomi, Manajemen, Akuntansi
Hasesda, Sri Wulan Sari Adi Pandur
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Economics, Econometrics & Finance Social Sciences

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Journal : PROFIT : Jurnal Administrasi Bisnis

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Determining Factors Influencing Generation Z's Intention to Purchase Green Cosmetics Hasesda, Sri Wulan Sari Adi Pandur; Yulianto, Edy; Fahrudi, Agung Nugroho Luthfi Imam
Profit: Jurnal Adminsitrasi Bisnis Vol. 18 No. 1 (2024): Profit : Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2024.018.01.1

Abstract

Even though Indonesia is the largest cosmetic market growth country in Southeast Asia and is expected to continue to top that position for the next 10-15 years, however the awareness of green cosmetics still relatively low. By making Generation Z who are known to be more concerned about environmental issues and their contribution the national economics as respondents in this study, this study seeks to explain the factors that influence green purchase intention of green cosmetics in Indonesia. This study proposes a substitution of Subjective Norms in the Theory of Planned Behavior (TPB) with Personal Norms, which derived from the Norm Activation Model (NAM). This study introduces  new integrated model TPB and NAM. This study deploys Green Purchase Attitude, Perceived Behavioral Control, as well Personal Norms predictors of Green Purchase Intention for The Body Shop products. Quantitative research approach and purposive sampling method were implemented to collect primary data using questionnaires to 165 consumers of The Body Shop of Indonesia. The results of the study show that Personal Norms and Perceived Behavioral Control are proven to significantly influence Green Purchase Intention. Meanwhile, Green Purchase Attitude has no significant influence on Green Purchase Intention for The Body Shop products in Indonesia.
Co-Authors Edy Yulianto Fahrudi, Agung Nugroho Luthfi Imam Kusbianto, Nugraha Rihidima, Lidya Veronica Christy Utami, Siti Yolanda Rahman