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All Journal EKSISBANK (Ekonomi Syariah dan Bisnis Perbankan) ADINDAMAS: Jurnal Pengabdian Kepada Masyarakat
Herdi, Rahmawati
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Humanities Economics, Econometrics & Finance Environmental Science

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Pengaruh Label Halal Terhadap Keputusan Pembelian Produk Kosmetik Wardah Outlet Cantik Mart Plered Purwakarta Herdi, Rahmawati; Sucipto, Moch Cahyo; Sopian, Ahmad Ali
EKSISBANK (Ekonomi Syariah dan Bisnis Perbankan) Vol 9 No 1 (2025): EKSISBANK (Ekonomi Syariah dan Bisnis Perbankan)
Publisher : STIES INDONESIA PURWAKARTA Dan MES PURWAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37726/ee.v9i1.1197

Abstract

Cosmetics are one of the products offered to meet consumers' secondary needs and desires to look more beautiful and attractive. Since the majority of the population in Indonesia is Muslim, the certainty of a product's halal status is an important consideration. The development of halal cosmetics in Indonesia has seen significant growth. This is marked by the emergence of various cosmetic companies with different brands. One of the most well-known cosmetic brands in society is Wardah. The purpose of this study is to determine the influence of halal labeling on purchasing decisions for Wardah cosmetic products at the Cantik Mart Plered Purwakarta outlet, as well as to measure the extent of this influence on purchasing decisions. This research uses a quantitative descriptive method with a population of 112 respondents and a sample using the purposive sampling technique calculated using the Slovin formula with a 5% error rate, resulting in a sample size of 87 respondents. The results of this study can be concluded that the Halal Label has an influence on consumers' decisions to purchase cosmetics at the Wardah Cantik Mart Plered Purwakarta outlet. This is evidenced by the calculated t-value being greater than the table t-value (10.059 > 1.98827) with a significance level less than 0.05 (0.000 < 0.05). Based on these data, it can be stated that the Halal Label has a significant influence. The extent of the Halal Label's influence on purchasing decisions can be seen from the T-test results, which yielded an R-square value of 0.571. Thus, the results of this study indicate that the Halal Label influences purchasing decisions by 57.1%, while the remaining 42.9% is influenced by variables outside the scope of this study.
Pendampingan Periklanan dan Pemasaran Digital Syariah Kepada UMKM Tempe Di Desa Cibatu Purwakarta Jalaludin, Jalaludin; Kurniaputri, Mega Rachma; Herdi, Rahmawati; Imam, Saepul
ADINDAMAS: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2025): ADINDAMAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : STIE Syariah Indonesia Purwakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37726/adindamas.v5i1.1091

Abstract

Based on the observation results, the PKM team found several unique phenomena related to Tempe MSMEs in Cibatu Village, one of which is the largest number of Tempe MSME players in Cibatu Village when compared to other MSME players. The second phenomenon is that the digital marketing used is still very simple, namely using Whatsapp media, not using other social media that are popular today. The third phenomenon, at the business location of Tempe MSME players there are no instructions for tempeh production, and the business location has not been registered on google maps, so many people do not know that the location produces tempeh. The purpose of this PKM is to provide sharia-based digital advertising and marketing assistance to Tempe MSME players in Cibatu Village. The method used in this PKM is to go to the field to make observations, provide solutions to problems, implement the solutions offered, supervise and evaluate Tempe MSMEs in Cibatu Village. Based on the discussion above, it can be concluded that community service on advertising media assistance and sharia digital marketing, Tempe MSME players have understood 87.5% of the importance of banner advertising media to promote their products, 90% of Tempe MSMEs already understand and use whatshapp and Instagram promotional digital media, and the location of Tempe MSMEs has been registered on google maps. The hope is that consumers of Tempe UMKM Cibatu will increase, and profits will also increase, so that Tempe UMKM in Cibatu can help the Cibatu Village community even more through the creation of jobs.
Co-Authors Imam, Saepul Jalaludin Jalaludin Kurniaputri, Mega Rachma Sopian, Ahmad Ali Sucipto, Moch Cahyo