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Pendampingan Periklanan dan Pemasaran Digital Syariah Kepada UMKM Tempe Di Desa Cibatu Purwakarta Jalaludin, Jalaludin; Kurniaputri, Mega Rachma; Herdi, Rahmawati; Imam, Saepul
ADINDAMAS: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2025): ADINDAMAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : STIE Syariah Indonesia Purwakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37726/adindamas.v5i1.1091

Abstract

Based on the observation results, the PKM team found several unique phenomena related to Tempe MSMEs in Cibatu Village, one of which is the largest number of Tempe MSME players in Cibatu Village when compared to other MSME players. The second phenomenon is that the digital marketing used is still very simple, namely using Whatsapp media, not using other social media that are popular today. The third phenomenon, at the business location of Tempe MSME players there are no instructions for tempeh production, and the business location has not been registered on google maps, so many people do not know that the location produces tempeh. The purpose of this PKM is to provide sharia-based digital advertising and marketing assistance to Tempe MSME players in Cibatu Village. The method used in this PKM is to go to the field to make observations, provide solutions to problems, implement the solutions offered, supervise and evaluate Tempe MSMEs in Cibatu Village. Based on the discussion above, it can be concluded that community service on advertising media assistance and sharia digital marketing, Tempe MSME players have understood 87.5% of the importance of banner advertising media to promote their products, 90% of Tempe MSMEs already understand and use whatshapp and Instagram promotional digital media, and the location of Tempe MSMEs has been registered on google maps. The hope is that consumers of Tempe UMKM Cibatu will increase, and profits will also increase, so that Tempe UMKM in Cibatu can help the Cibatu Village community even more through the creation of jobs.
PENERAPAN PROSEDUR SANITASI DAN HIGIENE RUMAH POTONG HEWAN RUMINANSIA DI JAKARTA Komalasari, Ema; Jameelah, Maryam; Imam, Saepul
Jurnal Teknologi Pangan dan Kesehatan (The Journal of Food Technology and Health) Vol 4 No 2 (2022): Jurnal Teknologi Pangan dan Kesehatan (Journal Of Food Technology And Health) Nov
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/jtepakes.v4i2.1410

Abstract

ABSTRAK: Daging sapi masuk dalam bahan pangan kategori mudah rusak. Kualitas dan keamanan daging ditentukan oleh pelaksanaan penyediaan daging di rumah potong hewan (RPH), termasuk di dalamnya adalah penerapan proses sanitasi dan higienitas. Tujuan dari penelitian adalah untuk menilai rumah potong hewan kategori ruminansia di Jakarta yang di dasarkan pada pedoman yang dikeluarkan oleh Menteri Pertanian Republik Indonesia. Penelitian dilakukan menggunakan metode observasi, yaitu dengan cara survei dan pengamatan, terdiri dari 4 tahapan: (1) penyusunan kuesioner; (2) Permohonan Data RPH DKI Jakarta ke dinas terkait; (3) observasi RPH; (4) analisis data. Tahap Observasi dilakukan di satu Rumah Potong Hewan daerah Jakarta Timur. Kuesioner disusun dengan mengacu pada Peraturan Kementerian Pertanian No 11 tahun 2020. Hasil penelitian menunjukkan total jumlah temuan penyimpangan minor 11 poin dan mayor 7 poin. RPH yang dijadikan objek penelitian masuk kategori RPH Tingkat II (Baik), dengan kriteria batasan penyimpangan minor kurang dari 13 dan mayor kurang dari 10 penyimpangan. Jumlah penyimpangan paling banyak ditemukan pada aspek bangunan, fasilitas, dan peralatan. Hasil tersebut menunjukkan perlunya evaluasi bagi pihak RPH untuk meningkatkan standarisasi keamanan pangan hingga perbaikan serta pengembangan aspek bangunan, fasilitas, dan peralatan. Studi mengenai penilaian prosedur sanitasi higiene RPH dengan mengacu pada pedoman yang baru ini diharapkan dapat menjadi acuan dasar bagi penelitian lanjutan lainnya. ABSTRACT:Beef included as a perishable food. The quality and safety of beef determined by the implementation of the supply of meat in slaughterhouses (RPH), including the implementation of sanitation and hygiene processes. The aim of the study was to assess the ruminant slaughterhouse in Jakarta based on the guidelines issued by the Minister of Agriculture of the Republic of Indonesia. The research was conducted using observational methods, consisting of 4 stages: (1) composing a questionnaire; (2) finding RPH data in Jakarta Province; (3) observation; and (4) data analysis. The observation (step 3) was carried out at one slaughterhouse in East Jakarta. The questionnaire was prepared with reference to the Ministry of Agriculture Regulation No. 11 of 2020. The results showed the total number of findings for minor deviations was 11 points and major deviations were 7 points. The slaughterhouse in this research is included in the category of RPH Level II (Good), with the criteria for minor deviation limitations of less than 13 and major deviations less than 10. The most number of deviations was found in the aspects of buildings, facilities and equipment. These results indicated the need for an evaluation of the RPH to improve food safety standards especially in buildings, facilities and equipment aspects. The study on the assessment of slaughterhouse sanitation hygiene procedures by referring to the new guidelines is expected to become a basic reference for other further research.