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All Journal EKSISBANK (Ekonomi Syariah dan Bisnis Perbankan) Jurnal Istimā, Jurnal Pengabdian kepada Masyarakat: Inklusi Sosial dan Pemberdayaan Masyarakat
Tiar Harahap, Hasan
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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Analisis Perbandingan Keputusan Masyarakat Menggunakan Bank Konvensional dengan Bank Syariah Rohmat, Siti; Arsyad, Dea; Tiar Harahap, Hasan
EKSISBANK (Ekonomi Syariah dan Bisnis Perbankan) Vol 9 No 1 (2025): EKSISBANK (Ekonomi Syariah dan Bisnis Perbankan)
Publisher : STIES INDONESIA PURWAKARTA Dan MES PURWAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37726/ee.v9i1.1198

Abstract

Individual decisions in choosing a financial institution are a crucial aspect influenced by the environment and quality of service. This study stems from the phenomenon of low public understanding of Islamic banking in Sukamerang Village, the dominance of conventional banks, and limited access to Islamic banking services. Observations show that most people, including members of the Majlis Taklim study group, are not clearly aware of, or even completely unaware of, Islamic banking services. Based on these findings, this study aims to identify the banking products used by the community and compare the community's decisions in choosing between conventional and Islamic banks in Kersamanah Subdistrict, Garut Regency. These findings are expected to contribute to improving Islamic financial literacy and more inclusive policy-making. The method used in this study is a qualitative approach, specifically a descriptive research type. The primary data sources were obtained from interviews and observations with the village head and residents of Sukamerang Village, involving 30 informants. Based on the research findings, it can be concluded that the residents of Sukamerang Village utilize both conventional and Islamic banking services, with a stronger preference for conventional banks. This is due to factors such as ease of access, proximity, and long-standing usage habits. However, Islamic banks are beginning to be chosen for certain aspects, such as opening accounts for children, ease of applying for business capital, and work-related reasons. The most commonly used services include savings, KUR products, and transaction services such as transfers, cash deposits and withdrawals, e-commerce top-ups, and electricity token purchases. Preference for conventional banks is also evident in terms of the number and frequency of transactions, as well as the use of digital payment methods such as SMS and mobile banking. These findings highlight the need to improve literacy and access to Islamic banking services to make them a more competitive alternative among the public.
Peningkatan Daya Saing UMKM Tauge Desa Cibatu Melalui Pelatihan Branding dan Pemasaran Digital Berbasis Syariah Jalaludin, Jalaludin; Tiar Harahap, Hasan; Sopiah, Syifa
Jurnal Istimā Vol 1 No 1 (2024): Jurnal Istimā - Jurnal Pengabdian kepada Masyarakat: Inklusi Sosial dan Pemberday
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LP2M) – Sekolah Tinggi Agama Islam (STAI) Pelita Nusa Bandung Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61612/jpkm.v1i1.85

Abstract

Based on the results of observations, the PKM team found several unique phenomena related to Bean Sprouts MSMEs in Cibatu Village, one of which is that Bean Sprouts MSME players are still taboo about digital marketing, so the marketing carried out at this time is limited to relying on people who know and come to the business location. The second phenomenon is that business location access is far from highway access and does not have a name sign. The third phenomenon is that the business location has not been registered on google maps, so new visitors have difficulty coming directly to the business location. The purpose of this PKM is to conduct training in branding and sharia-based digital marketing for Bean Sprouts MSME players in Cibatu Village. The methods used in this PKM are going to the field to make observations, providing solutions to problems, implementing the solutions offered, monitoring and evaluating Bean Sprouts MSMEs in Cibatu Village. Community service on Increasing the Competitiveness of Bean Sprouts MSMEs in Cibatu Village Through Sharia-Based Digital Branding and Marketing Training Allhamdulillah already knows the importance of brand image and sharia-based digital marketing. In addition, the name sign that the PKM team provided seemed to have a positive impact, marked by the fact that many people began to recognize the production or manufacture of bean sprouts in Cibatu Village. The addition of locations on Google Maps also has a positive impact in the form of making it easier for new customers to visit the location of the Cibatu Village Bean Sprouts UMKM Purwakarta. Then the NIB that has been owned is proof that UMKM Tauge is a responsible business.
Co-Authors arsyad, dea Jalaludin, Jalaludin Rohmat, Siti Sopiah, Syifa