Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Journal of Management and Digital Business
Kurniawan, Yoga Rizky
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Eksplorasi faktor-faktor yang mempengaruhi kepuasan pelanggan Barberking Cabang Puri Anjasmoro di Kota Semarang Kurniawan, Yoga Rizky; Putra, Febrianur Ibnu Fitroh Sukono; Chasanah, Amalia Nur; Ulfa, Adilla Kustya
Journal of Management and Digital Business Vol. 5 No. 1 (2025): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v5i1.1557

Abstract

This study aims to analyze the influence of brand image, service quality, and price perception on customer satisfaction at Barberking Barbershop in Semarang City. This analysis represents a strategic initiative to enhance competitiveness and maintain customer loyalty in the face of intense competition within the barbershop service industry. A quantitative approach was employed in this study, utilizing a field survey in the form of a questionnaire with a Likert Scale. The sampling technique used was non-probability (purposive sampling), with a sample size of 100 respondents. The analysis tool for this study was multiple linear regression. The findings indicate that brand image does not significantly influence customer satisfaction at Barberking Barbershop in Semarang City. In contrast, service quality and price perception had a significant impact on customer satisfaction. Further analysis revealed that 72% of the variability in customer satisfaction can be explained by the three independent variables: brand image, service quality, and price perception. Improvements in service aspects such as cleanliness, security, staff friendliness, and responsiveness to customer complaints are recommended to enhance customer satisfaction.
Co-Authors Adilla Kustya Ulfa Chasanah, Amalia Nur Febrianur Ibnu Fitroh Sukono Putra