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All Journal CARONG: Jurnal Pendidikan, Sosial dan Humaniora
Dahlia Veronika Siregar
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Religion Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : CARONG: Jurnal Pendidikan, Sosial dan Humaniora

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Analisis Wacana Iklan Susu Frisian Flag: Pendekatan Teun A.Van Dijk dalam Menggali Makna Tersembunyi Ananda Yohana Lumban Tobing; Anella Roveriana Sitanggang; Dahlia Veronika Siregar; Feffiola Destiana Margaretha Pakpahan; Marwinda Silalahi; Natasya Poronika Panggabean; Romiana Situmorang
CARONG: Jurnal Pendidikan, Sosial dan Humaniora Vol. 2 No. 2 (2025): APRIL: Sosial Studies
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/kx7gzm66

Abstract

This study aims to analyze the Frisian Flag milk advertisement using the Critical Discourse Analysis (CDA) model by Teun A. van Dijk, which focuses on three dimensions: text structure, social cognition, and social context. Advertisements are seen not only as a means of conveying product information but also as tools that embed ideologies, cultural values, and social constructions. This research uses a literature study method combined with observation and documentation techniques on advertisements broadcast on television and digital platforms. The analysis reveals that the Frisian Flag advertisement conveys a central message about the importance of energy in supporting youth activities, utilizing dynamic visuals, coherent narratives, and memorable slogans. The advertisement functions not only as a promotional tool but also as a medium for delivering social messages that influence consumer perceptions and behavior. Thus, this study contributes to understanding the strategic role of advertisements in shaping public opinion through hidden discourse.
Co-Authors Ananda Yohana Lumban Tobing Anella Roveriana Sitanggang Feffiola Destiana Margaretha Pakpahan Marwinda Silalahi Natasya Poronika Panggabean Romiana Situmorang