<![CDATA[This study aims to analyze the Frisian Flag milk advertisement using the Critical Discourse Analysis (CDA) model by Teun A. van Dijk, which focuses on three dimensions: text structure, social cognition, and social context. Advertisements are seen not only as a means of conveying product information but also as tools that embed ideologies, cultural values, and social constructions. This research uses a literature study method combined with observation and documentation techniques on advertisements broadcast on television and digital platforms. The analysis reveals that the Frisian Flag advertisement conveys a central message about the importance of energy in supporting youth activities, utilizing dynamic visuals, coherent narratives, and memorable slogans. The advertisement functions not only as a promotional tool but also as a medium for delivering social messages that influence consumer perceptions and behavior. Thus, this study contributes to understanding the strategic role of advertisements in shaping public opinion through hidden discourse.]]>
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