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Rebranding Strategies for Educational Institutions: A Case Study of SMP Muhammadiyah 2 Kartasura Dzikrillah, Jordan Amran; Ariansyah, Mochamad Yunus; Hanin, Jihan Al; Rosyadah, Sirly Amria; Fairuz , Sayida Abqaria; Purnomo, Purnomo
Jurnal Ilmiah Global Education Vol. 6 No. 2 (2025): JURNAL ILMIAH GLOBAL EDUCATION, Volume 6 Nomor 2
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v6i2.3712

Abstract

SMP Muhammadiyah 2 Kartasura is one of the schools that successfully increased student enrollment by 300% in the past year after appointing a new principal. This significant transformation was driven by the new principal's rebranding efforts, which introduced various modern initiatives across multiple aspects of the school to create a more distinct, appealing, and competitive image. This research employs a qualitative approach with a case study method, gathering data through interviews, observations, and documentation to analyze the impact of these strategic changes. This study SMP Muhduta, the rebranding strategies M implemented to increase student enrollment and enhance the school's image, making it more positive, attractive, and high-quality. The findings show that the school achieved notable success in rebranding initiatives critical, including scholarship programs for orphans and underprivileged students, providing each student with a laptop to support digital learning, organizing monthly outing classes to promote experiential education, a “one-student-one-medal” program to encourage individual achievement, and the distribution of 1,000 proposals to generate interest, community involvement, and funding support. These efforts collectively contributed to a revitalized school image. They strengthened public interest, illustrating the critical role of strategic rebranding in boosting school appeal, building trust, and encouraging broader community participation in education.
Teacher Assistance in Developing Learning Applications Using Thunkable at Junior High School Ariansyah, Mochamad Yunus; Dzikrillah, Jordan Amran; Hanin, Jihan Al; Fairuz, Sayida Abqaria; Rosyadah, Sirly Amria; Purnomo, Purnomo
Surya Abdimas Vol. 9 No. 3 (2025)
Publisher : Universitas Muhammadiyah Purworejo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37729/abdimas.v9i3.5311

Abstract

Information and communication technology advances have provided many conveniences in education, one of which is in the teaching and learning process. One significant innovation is the development of learning applications that can be accessed by via mobile devices. As an educational institution, SMP Muhammadiyah 2 Kartasura is ready to adopt technology in learning activities which is supported by the availability of technological devices Chromebooks for every student. However, teachers still don't know how to innovate digital-based learning medium because previously they only used conventional learning medium. Therefore, the aim of this service activity is to educate teachers at SMP Muhammadiyah 2 Kartasura about optimizing Thunkable in creating of learning applications. The method used in this service is PAR (participatory action research). The results of this activity show that teachers have high enthusiasm in participating of Thunkable optimization training activities. This can be seen from the strong willing to make Thunkable as well as the active question and answer session between the teacher and the source person. Through this training, teachers can understand the basic concepts of creating learning applications and implement them practically by using the Thunkable platform.