Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal JURNAL ILMIAH GLOBAL EDUCATION
Kurnia, Risma Eka
Unknown Affiliation
Education Languange, Linguistic, Communication & Media Mathematics Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Strategi Komunikasi Pemasaran Society Coffee House Purwokerto Melalui Media Sosial Kurnia, Risma Eka; Sulaiman, Adhi Iman; Runtiko, Agus Ganjar
Jurnal Ilmiah Global Education Vol. 6 No. 2 (2025): JURNAL ILMIAH GLOBAL EDUCATION, Volume 6 Nomor 2
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v6i2.3832

Abstract

This research analyzes the marketing communication strategies used by Society Coffee House in Purwokerto, focusing on how digital media, specifically Instagram, contributes to brand visibility and consumer engagement. With the rapid increase of coffee shops in the region, Society Coffee House has maintained its position by leveraging various marketing tools. This study employs qualitative methods, including interviews with owners, employees, and consumers, as well as observations and secondary data. Findings show that strategic use of social media, brand positioning, and customer loyalty programs have been key to maintaining competitiveness. The research also suggests that further integration of digital marketing tools and consumer interaction could enhance their market position.
Co-Authors Adhi Iman Sulaiman Agus Ganjar Runtiko