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All Journal Sketsa Bisnis Mestaka: Jurnal Pengabdian Kepada Masyarakat
Tarekar, Wendy Wihue
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Energy Environmental Science Languange, Linguistic, Communication & Media Mechanical Engineering Social Sciences Other

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Database Konsumen dan Sop Penjualan sebagai Peluang Peningkatan UMKM Mie Pangsit Ahuat Tarekar, Wendy Wihue; Christiarini, Renny
Mestaka: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2025): April 2025
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v4i2.577

Abstract

This community service program aims to improve the operational performance of Ahuat Dumpling Noodle MSMEs through the implementation of a customer database and a structured sales Standard Operating Procedure (SOP). The implementation of this program showed positive results, such as increased customer satisfaction with product quality (76.9%) and service speed (74.4%). Most customers prefer to dine-in (74.4%), demonstrating the importance of a hands-on dining experience. The program also succeeded in improving service efficiency and product consistency, although there are still opportunities for improvement, such as order management and payment systems. With these results, Mie Pangsit Ahuat is expected to improve its competitiveness in the market through data-driven strategies and consistent service, as well as capitalize on opportunities for product innovation development and delivery services.
Measuring The Amount Of Consumer Desire During Live Streaming Shopping Of Cosmetic Products Christiarini, Renny; Tarekar, Wendy Wihue; Purwianti, Lily
SKeTsa Bisnis (e-jurnal) Vol 12 No 2 (2025): Sketsa Bisnis
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/gr2tkz46

Abstract

streaming shopping in the context of social commerce, specifically for cosmetic products followed by generation Z. The main focus of this research is to understand how generation Z interacts with live streaming shopping content and what factors influence their purchasing decisions. The main focus of this research is to understand how Generation Z interacts with live streaming shopping content and what factors influence their purchasing decisions. Methods, the research method used was to distribute questionnaires to 431 people from generation Z in Batam city who actively follow live streaming shopping for cosmetic products and using the Partial Least Square (PLS) method with Structural Equation Modelling (SEM) technique to process the collected data. Results, the results showed that eWOM, brand image, product, and promotion have a significant role in influencing generation Z's purchasing decisions. Conclusion, this research provides valuable insights for cosmetics industry players and social commerce platforms to design marketing strategies that are more effective and in accordance with generation Z's preferences.  
Co-Authors Christiarini, Renny Lily Purwianti