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All Journal Mestaka: Jurnal Pengabdian Kepada Masyarakat Nanggroe: Journal Of Scholarly Service Nanggroe: Journal of Scholarly Service
Peranata, Suria
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Upaya Digitalisasi melalui Pendampingan Pembuatan Akun Instagram untuk Usaha UMKM Kopi Heloo Bintang, Abbin Mutiara; Rahmadan, Noval Syabirin; Alfajri, Octo; Peranata, Suria; Hasanah, Uswatun
Mestaka: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2025): Juni 2025
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v4i3.646

Abstract

Digitalization is crucial for MSMEs as key drivers of the local economy. This study explores how assisting the "Heloo" coffee MSME in creating an Instagram account enhances digital presence. Activities include account creation, content management, and marketing strategies. Guidance covers effective use of Instagram features, hashtags, and customer engagement. Results show improved brand exposure, increased followers, and active interaction, especially among youth. Feedback also helps improve product quality. This mentoring proves that social media use can strengthen MSME competitiveness and market reach. The study may serve as a reference for MSMEs and policymakers to support broader digital adoption.Moreover, the mentoring process not only provided technical support but also increased the owner's confidence in managing digital tools independently. Consistent posting schedules, story updates, and interactive content such as polls and Q&A sessions contributed to higher engagement rates. Collaborations with local influencers and participation in online campaigns further expanded visibility. The initiative also included basic training in graphic design and copywriting to help the MSME create appealing content. As a result, Heloo Coffee began receiving more online orders and inquiries, indicating a shift toward digital sales channels. Overall, the project underscores the transformative power of social media in modern MSME development.
Perancangan Konten Digital dan Pelatihan Pemanfaatan Marketplace sebagai Sarana Promosi Kerajinan Tenun Leny Bumpak Ardesta, Pauta Sapa; Saputri, Arnila; Peranata, Suria; Zaki, Khozin; Indra, Yetti Afrida
Nanggroe: Jurnal Pengabdian Cendikia Vol 4, No 2 (2025): May 2025
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15501786

Abstract

Leny Bumpak woven crafts are a local cultural heritage from Seluma Regency, Bengkulu, known for their high historical and aesthetic value. However, limitations in promotional strategies and marketing have resulted in low public awareness of these traditional products, especially in today's digital era. This community service project aims to design digital content and provide training for weavers in utilizing marketplaces and social media as tools for promotion and market expansion.The methods used include observation, interviews, hands-on training, and assistance in operating platforms such as Shopee and TikTok. The results show that artisans successfully improved their skills in creating engaging visual content, managing online stores, and actively promoting their products through social media. Digital content utilization proved effective in increasing audience engagement and enhancing product competitiveness in the national market.Through this training, it is expected that the artisans will be able to preserve local cultural values while adapting to technological advancements, thus supporting the sustainability of traditional weaving businesses.
Perancangan Konten Digital dan Pelatihan Pemanfaatan Marketplace sebagai Sarana Promosi Kerajinan Tenun Leny Bumpak Ardesta, Pauta Sapa; Saputri, Arnila; Peranata, Suria; Zaki, Khozin; Indra, Yetti Afrida
Nanggroe: Jurnal Pengabdian Cendikia Vol 4, No 2 (2025): May 2025
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15501786

Abstract

Leny Bumpak woven crafts are a local cultural heritage from Seluma Regency, Bengkulu, known for their high historical and aesthetic value. However, limitations in promotional strategies and marketing have resulted in low public awareness of these traditional products, especially in today's digital era. This community service project aims to design digital content and provide training for weavers in utilizing marketplaces and social media as tools for promotion and market expansion.The methods used include observation, interviews, hands-on training, and assistance in operating platforms such as Shopee and TikTok. The results show that artisans successfully improved their skills in creating engaging visual content, managing online stores, and actively promoting their products through social media. Digital content utilization proved effective in increasing audience engagement and enhancing product competitiveness in the national market.Through this training, it is expected that the artisans will be able to preserve local cultural values while adapting to technological advancements, thus supporting the sustainability of traditional weaving businesses.
Co-Authors Alfajri, Octo Ardesta, Pauta Sapa Bintang, Abbin Mutiara Indra, Yetti Afrida Rahmadan, Noval Syabirin Saputri, Arnila Uswatun Hasanah Zaki, Khozin