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Pengaruh Inovasi Produk Terhadap Kinerja Keuangan dan Profitabilitas Industri Plastik Daur Ulang , Maksalmina; Rahmah Yulianti; , Maryam; Rita Nengsih; Raisa Alifia
Jurnal Serambi Engineering Vol. 10 No. 2 (2025): April 2025
Publisher : Faculty of Engineering, Universitas Serambi Mekkah

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This study is a literature review that examines the impact of product innovation on financial performance and profitability in the recycled plastic industry in Indonesia. With growing environmental awareness and the adoption of circular economy practices, the industry faces challenges to remain both competitive and sustainable. The literature review and previous studies indicate that product innovation significantly improves profit margins, asset turnover, and sales growth. Innovations in aesthetic design, functional features, and the use of environmentally friendly materials have been shown to increase consumer appeal and drive long-term profitability. In addition, structured innovation risk management and alignment with market trends are key to success. The study concludes that product innovation, combined with digitalization and sustainable approaches, is not only a strategic imperative, but also a fundamental pillar for the development of a resilient, competitive and environmentally responsible recycled plastics industry.
Efisiensi Produksi melalui Otomatisasi Sederhana Pada Industri Kerajinan Skala Rumah Fahmi, Ijal; Rusmina, Cut; , Nelly; , Maryam; Mustafa, Reza
Jurnal Serambi Engineering Vol. 10 No. 4 (2025): Oktober 2025
Publisher : Faculty of Engineering, Universitas Serambi Mekkah

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This study aims to analyze the implementation of simple automation as a strategy to enhance production efficiency in small-scale home craft industries. In an increasingly competitive creative economy, small business owners are required to improve productivity without investing heavily in advanced technology. This research employs a descriptive qualitative approach using the Systematic Literature Review (SLR) method to identify relevant forms of simple automation, including semi-mechanical tools, time-based work systems, and ergonomic production layouts. The results indicate that simple automation can increase work efficiency, reduce human error rates, and lower production costs by approximately 25-40% without compromising product quality. Furthermore, the adoption of simple automated systems positively impacts production stability and competitiveness in household craft enterprises. This study contributes to practical insights for micro and small entrepreneurs as well as policymakers in developing sustainable efficiency strategies through affordable and context-appropriate technological innovation