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All Journal Jurnal Pengabdian Masyarakat Formosa (JPMF) Business Management
Wulandari, Yayang
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Computer Science & IT Decision Sciences, Operations Research & Management Education Public Health Social Sciences

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Journal : Business Management

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The Impact of Digital Technology on the Effectiveness of Recruitment and Selection of Young Human Resources in Mataram City Chasanah, Afrida Nur; Septika, Baiq Herdina; Wulandari, Yayang
Business Management Vol 4, No 2 (2025): Business Management Mei
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i2.8776

Abstract

The advancement of digital technology has significantly transformed recruitment and selection processes, particularly among tech-savvy youth. Mataram City, as the economic and educational hub of West Nusa Tenggara Province, is predominantly populated by digitally native young people. This study aims to analyze the influence of technology use on candidate experience and selection effectiveness among young job seekers in Mataram. Employing a quantitative associative approach with Partial Least Squares Structural Equation Modeling (PLS-SEM), data were collected from 150 respondents aged 18–30 who had participated in technology-based recruitment processes. The findings reveal that the use of technology has a positive and significant effect on candidate experience (β = 0.42; p < 0.01) and selection effectiveness (β = 0.38; p < 0.01). Additionally, candidate experience significantly influences selection effectiveness (β = 0.55; p < 0.01). These results emphasize that integrating technology into recruitment not only improves process efficiency but also enhances candidate engagement and the overall quality of selection. This study provides practical insights for companies in designing digital recruitment strategies that align with the characteristics of the younger generation.
Co-Authors Ardyaputri, Syafa Kamila Budiarti, Rizka Wahyu Chasanah, Afrida Nur Darmeinis, Darmeinis Prasetyo, Reinaldo Saputra, Feri Ragil Septika, Baiq Herdina Siahaan, Leroy Holman Silvia Agustin