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p-Index From 2021 - 2026
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All Journal PASCIDEV: Pasundan Social Science Development Pasundan Community Service Development
Jummaulana, Harry
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Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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PKM Workshop And Graphic Design Photography Exhibition For Students Yodiansyah, Hefri; Jummaulana, Harry; Salim, Ermairel; Sartika, Sartika
Pasundan Community Service Development Vol. 3 No. 1 (2025): Pasundan Community Service Development
Publisher : Doctoral Program of Social Science, Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/pascomsidev.v3i1.221

Abstract

The rapid development of digital technology has encouraged the importance of mastering visual communication skills among the younger generation, especially students. Photography and graphic design are now strategic media in conveying messages, building images, and expressing ideas creatively and communicatively. In response to this need, this Community Service (PkM) activity was held with the main aim of improving student competence in the fields of photography and graphic design through the implementation of workshops and exhibitions of visual works. This activity involved students from UIN Suska Riau and Universitas Islam Riau, and presented speakers from professional circles to provide technical training related to photography techniques, vector-based graphic design principles, color utilization, visual composition, and the use of design software such as Adobe Photoshop and Canva. In addition to training, this activity also presented an exhibition of student work as a form of appreciation and space for public expression of the participants' creativity. Evaluation of the results of the activity showed that 92% of participants experienced significant improvements in technical skills and self-confidence. Some participants even started building digital portfolios and expanding networks with creative communities online. This program not only has an impact on improving individual abilities, but also strengthens the synergy between the academic world and the creative industry in creating an applicable, collaborative, and sustainable learning ecosystem. Thus, this activity is expected to become a model for student development based on practical and actual skills in the creative economy era.
The Role Of Digital Marketing-Based Marketing Communications In Attracting Millennials And Gen Z To Pekanbaru Agro Tourism Dewi, Susi Artuti Erda; Yodiansyah, Hefri; Jummaulana, Harry
Pasundan Social Science Development Vol. 6 No. 1 (2025): Pasundan Social Science Development (PASCIDEV)
Publisher : Doctoral Program of Social Science Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/pascidev.v6i1.266

Abstract

The development of digital technology has changed the way tourist destinations interact with their audiences, particularly millennials and Gen Z, who dominate internet users in Indonesia. This study aims to analyze the role of digital marketing communications in increasing the interest of young people to visit Pekanbaru Agro Tourism. The study used a descriptive qualitative approach with a purposive sampling technique with five informants, consisting of owners, employees, and visitors. Data were collected through observation, semi-structured interviews, and documentation of social media content, then analyzed using reduction, presentation, and conclusion techniques. The results show that the use of Instagram and TikTok plays a dominant role in attracting the attention of the younger generation through visual, educational, and interactive content. Millennials are more responsive to Instagram, while Gen Z shows a significant increase in TikTok. Digital marketing strategies have been proven to increase engagement, strengthen the destination's image, and encourage visitor loyalty through two-way interactions. The study's conclusions emphasize that digital marketing communications function not only as a promotional tool but also as a medium for interaction and the formation of a positive destination image. The practical implications of this study provide recommendations for tourism managers to optimize creative content-based digital marketing strategies according to the characteristics of young audiences.
Co-Authors Dewi, Susi Artuti Erda Salim, Ermairel Sartika Sartika Yodiansyah, Hefri