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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal International Dakwah and Communication International Journal of Multidisciplinary Approach Research and Science Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Journal of Community Service and Society Empowerment Pasundan Community Service Development
Yodiansyah, Hefri
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Economics, Econometrics & Finance Education Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Creativity to Innovation: What Lesson Learned from Digital Transformation in Financial Accountability in Government Practices Ariesmansyah, Andre; Lestari, Anggun Hilendri; Yodiansyah, Hefri; Chakim, Mochamad Heru Riza; Junaedi, I Wayan Ruspendi
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.3509

Abstract

This work is expected to gain a top-down understanding of various evidence of past logical investigations to understand how imagination drives government development in completing the capacity to serve the general public, especially the monetary sector, by utilizing innovation. The information we obtain relies on logical examination, beforehand from various sources of literature both at home and abroad that discuss how financial administration in the bookkeeping technology includes the use of the latest innovations. In addressing this question, of course, we directed the first informational review through a top-down assessment of the coding framework, evaluation data and completed it after the point of responding to legitimate and valid questions. This review depends on the data examined from different correspondence publications, and we report it as a qualitative report that describes utilizing investigation of inside and outside publication journals to deal with answering problems. In this review, we get results, including information through electronic investigations, that government creativity using digital applications for public financial services has turned to transparent and modern prime service innovations. Thus, this result becomes an essential input for improving public services in the country.
Pendekatan implementasi dukung merek Toyota Soekarno–Hatta Pekanbaru dalam program komunitas Pengguna “zero-point website” metode lapangan Yodiansyah, Hefri; Kurniady, Debby; Hanifahturahmi, Hanifahturahmi; Salim, Emmairel; Sartika, Sartika
Journal of Community Service and Society Empowerment Том 2 № 01 (2024): Journal of Community Service and Society Empowerment
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jcsse.v2i01.355

Abstract

Tujuan Pengabdian kepada Masyarakat adalah salah satu cara memperkenalkan teknis layanan publik dari proses langkah demi langkah pengembangan sistem administrasi online. Tim Pengabdian Masyarakat memahami dalam pelaksanaan langkah adminitrasi publik itu masih ada metode teknis lapangan lainnya. Dengan mengadakan pelaksanaan program pengabdian masyarakat di lokasi, mempelajari keputusan sistem pelaksanaan dealer resmi mobil pada mengacu teknis lapangan mewrupakan salah satunya unsur adalah sistem website mereka. Unsur kepercayaan teknologi informasi dan komunikasi dalam sebuah website memang memperpermudah tata kelola Perusahaan yang dinamika adalah benar untuk suatu kepercayaan publik mereka terhadap jangkauan jarak marketing mempromosikan produk secara re-kognisi sosial. Temuan studi kasus masalah lokasi kami menemukan adanya tantangan dan hambatan administrasi publik yang belum dapat dipahami oleh Pengguna akses online memahami pengaruh website mereka terhadap dampak dinamika media online yang dinamis. Kesimpulan hasil keputusan kami mempelajari metode pendekatan tradisi marketing promosi mengangkat merek produk menggunakan website untuk memperoleh administrasi marketing komunikasi perusahaan.
Use of Big Data in Political Communication Analysis: Forming a Targeting and Electorate Segmentation Strategy Dharta, Firdaus Yuni; Purwosusanto, Hery; Yodiansyah, Hefri; Setiawati, Rahmi; Aprilinda, Aprilinda
Journal International Dakwah and Communication Vol. 4 No. 1 (2024)
Publisher : Sekolah Tinggi Agama Islam Al-Hikmah Pariangan Batusangkar, West Sumatra, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55849/jidc.v4i1.637

Abstract

In this digital era, political communication has become increasingly complex with the emergence of various social media platforms and information technology. This allows for greater interaction between political leaders, parties and the electorate. In this context, the use of Big Data has become crucial in collecting, analyzing and understanding the political behavior patterns of the electorate. This research aims to explore the use of Big Data in the context of political communication analysis, especially in forming targeting and electorate segmentation strategies. Through this approach, it is hoped that an effective method can be found in understanding mass political preferences. This research uses a qualitative and quantitative approach by analyzing Big Data data from various social media platforms, online surveys and other digital data sources. Statistical analysis and machine learning techniques are also used to identify patterns of electoral behavior. The research results show that the use of Big Data in political communication analysis provides deep insight into the preferences and needs of the electorate. By utilizing available data, targeting and electorate segmentation strategies can be prepared more precisely and effectively. The conclusion of this research is the analysis of political communication, the use of Big Data has proven its value in forming targeting and electorate segmentation strategies. With an integrated approach between qualitative and quantitative data, political leaders and parties can better understand political dynamics and increase the effectiveness of communication with the electorate.
Social influence of the “rational flow” communication model of brand community participation in four-wheeled vehicle companies as a supporting correlation for knowledge exhibitions Yodiansyah, Hefri; Kurniadi, Debby; Jummaulana, Hari
International Journal of Multidisciplinary Approach Research and Science Том 2 № 01 (2024): International Journal of Multidisciplinary Approach Research and Science
Publisher : Pt. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/ijmars.v2i01.360

Abstract

This study aims to brand community research by proposing and testing a model of user participation in brand communities. The authors conceptualise three antecedents of brand community participation (e.g., individual, relationship, and group) based on qualitative results and an extensive literature review. The empirical analysis comes from data related to the official car brand community and supports most of the hypotheses. However, several differences emerge between users of official car brands and unofficial dealers regarding the correlation factor in the level of knowledge exhibition. Additionally, critical mass perceptions explain some of the social mechanisms underlying members' decisions to participate in brand communities. Finally, quantile regression analysis extends previous literature by showing that different exchange rules motivate brand users, depending on their level of participation. This paper discusses the managerial implications of these findings as well as some important issues and lines of research.
PERAN HUMAS PEMERINTAH MEMBANGUN CITRA POSITIF: (ANALISIS KASUS GUBERNUR KALIMANTAN SELATAN TAHUN 2024) Rosmala, Rosmala; Yodiansyah, Hefri; Dewi, Susi Artuti Erda; Kurniadi, Debby; Theo, Ikhwan
Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Vol. 10 No. 1 (2025): EDISI JANUARI
Publisher : Laboratorium Ilmu Komunikasi Fisip UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52423/jikuho.v10i1.1517

Abstract

Penelitian ini dilatarbelakangi oleh pentingnya peran humas dalam membangun citra pemerintah. Humas Pemerintah merupakan peran yang menjadi representatif organisasi dan menjadi garda terdepan saat organisasi terkena suatu isu. Tujuan penelitian adalah untuk mengetahui peran humas pemerintah dan upaya membangun citra positif pada kasus Gubernur Kalimantan Selatan tahun 2024. Metode yang digunakan dalam penelitian ini adalah kualitatif deskriptif. Teknik pengumpulan data yang digunakan data primer dengan library research. Flow analysis model yaitu reduksi data, penyajian data, ada penarikan kesimpulan. Temuan dalam hasil penelitian: Peran humas Pemprov Kalimantan Selatan  berhasil menciptakan goodwill; Humas pemerintah mampu menjaga hubungan baik dengan stakeholder; Peran humas  membangun pemahaman masyarakat tentang kebijakan Pemerintah; Membangun  kepercayaan (trust) masih perlu diperbaiki dari dalam secara internal dan juga memperbaiki dari luar eksternal.
PKM Workshop And Graphic Design Photography Exhibition For Students Yodiansyah, Hefri; Jummaulana, Harry; Salim, Ermairel; Sartika, Sartika
Pasundan Community Service Development Vol. 3 No. 1 (2025): Pasundan Community Service Development
Publisher : Doctoral Program of Social Science, Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/pascomsidev.v3i1.221

Abstract

The rapid development of digital technology has encouraged the importance of mastering visual communication skills among the younger generation, especially students. Photography and graphic design are now strategic media in conveying messages, building images, and expressing ideas creatively and communicatively. In response to this need, this Community Service (PkM) activity was held with the main aim of improving student competence in the fields of photography and graphic design through the implementation of workshops and exhibitions of visual works. This activity involved students from UIN Suska Riau and Universitas Islam Riau, and presented speakers from professional circles to provide technical training related to photography techniques, vector-based graphic design principles, color utilization, visual composition, and the use of design software such as Adobe Photoshop and Canva. In addition to training, this activity also presented an exhibition of student work as a form of appreciation and space for public expression of the participants' creativity. Evaluation of the results of the activity showed that 92% of participants experienced significant improvements in technical skills and self-confidence. Some participants even started building digital portfolios and expanding networks with creative communities online. This program not only has an impact on improving individual abilities, but also strengthens the synergy between the academic world and the creative industry in creating an applicable, collaborative, and sustainable learning ecosystem. Thus, this activity is expected to become a model for student development based on practical and actual skills in the creative economy era.
Co-Authors Aprilinda, Aprilinda Ariesmansyah, Andre Dewi, Susi Artuti Erda Firdaus Yuni Dharta Hanifahturahmi Hery Purwosusanto I Wayan Ruspendi Junaedi Jummaulana, Hari Jummaulana, Harry Kurniadi, Debby Kurniady, Debby Lestari, Anggun Hilendri Mochamad Heru Riza Chakim Rosmala, Rosmala Salim, Emmairel Salim, Ermairel Sartika Sartika setiawati, rahmi Theo, Ikhwan