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Felix, Antonius
Universitas Bunda Mulia
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LITERASI DIGITAL DAN KEWIRAUSAHAAN: MEMPERSIAPKAN GENERASI MUDA MENGHADAPI TANTANGAN BISNIS DIGITAL Felix, Antonius; Sutrisno, Julius; Bernanda, Devi Yurisca; Makarawung, Reynard J.N.; Kembau, Agung Stefanus; Hong, Kristy
Jurnal Pengabdian dan Kewirausahaan Vol 9, No 1 (2025): Jurnal Pengabdian dan Kewirausahaan
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jpk.v9i1.8245

Abstract

The integration of digital literacy in secondary education is vital for fostering students' entrepreneurial skills. The Community Service Program (PKM) "Dream Business" at SMK Permata Indah and SMAK Diakonia aimed to enhance digital literacy and entrepreneurship among students and teachers, with a focus on digital marketing. Using a mixed-method approach (quantitative and qualitative), the program evaluated the effectiveness of the training. Results showed an improvement in participants' understanding, with average positive ratings for educational aspects (3.5) and objectives (3.4), though transparency needed improvement (3.2). The program emphasized TikTok as a marketing tool but also highlighted the need for a broader understanding of digital transformation and data analysis. While participants were introduced to digital tools for marketing, the primary focus remained on leveraging social media, particularly TikTok, for product promotion. This approach differed slightly from literature that stresses the importance of critical evaluation of digital content and the creation of educational, not just commercial, content. The activity prioritized practical social media marketing over broader digital business transformation, leaving gaps in critical content evaluation and advanced data analysis skills. Moving forward, similar programs should deepen material on critical content evaluation, digital analysis tools, and the integration of technology in overall business management. This will ensure participants gain not only digital marketing skills but also a comprehensive understanding of how technology can transform all aspects of business. Such an approach will better prepare the younger generation to face innovative and sustainable digital business challenges.
PELATIHAN CONTENT WRITING ESSENTIALS BAGI SISWA SMA BUDI AGUNG: MENINGKATKAN LITERASI DIGITAL GENERASI MUDA Felix, Antonius; Kembau, Agung Stefanus; J. Makarawung, Reynard; Bernanda, Devi Yurisca; Haryadi, Alessandra; Budiarjo, Ken
Jurnal Pengabdian dan Kewirausahaan Vol 10, No 1 (2026): Jurnal Pengabdian dan Kewirausahaan
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jpk.v10i1.9920

Abstract

Indonesia faces a gap in digital content production literacy among the younger generation, yet most lack the basic skills to produce high-quality, impactful digital content. This gap has the potential to limit the role of the younger generation in the digital economy ecosystem, leaving them more dominant as consumers than creative actors. This community service program (PKM) aimed to bridge this gap through interactive content writing training for Budi Agung High School students. The implementation employed a participatory approach combining material presentation, Q&A sessions, and digital-based educational games using the Blooket platform. Conducted on December 9, 2025, the activity involved 19 students. Evaluation through feedback questionnaires with four assessment components Educational, Objective, Accountable, and Transparent showed average ratings above 3.5 on a 4-point scale, with the highest score of 3.63 on Educational, Objective, and Accountable aspects. These findings indicate that the training was well received by participants and perceived as beneficial in enhancing their understanding of content writing, as well as increasing their awareness of opportunities in the digital creative economy. This activity is expected to be one of the efforts of the Bunda Mulia University Digital Business Study Program in supporting the development of content writing at the secondary education level.
Co-Authors Bernanda, Devi Yurisca Budiarjo, Ken Haryadi, Alessandra Hong, Kristy J. Makarawung, Reynard Julius Sutrisno Kembau, Agung Stefanus Makarawung, Reynard Justino Nehemia