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All Journal Syiar: Jurnal Komunikasi dan Penyiaran Islam Jurnal Ilmiah Syi'ar
Sari, Nur Rovida Femila
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Religion Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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Preaching In Marginal Spaces: Audience Reception Of Gus Miftah's Da'wah Through Stuart Hall's Encoding-Decoding Approach Inun, Luluk Ilma; Sari, Nur Rovida Femila; Zuhriyah, Luluk Fikri
Syiar: Jurnal Komunikasi dan Penyiaran Islam Vol. 5 No. 1 (2025): Syiar: Jurnal Komunikasi dan Penyiaran Islam
Publisher : STAI Publisistik Thawalib Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54150/syiar.v5i1.645

Abstract

The phenomenon of preaching in non-conventional spaces such as nightclubs has drawn attention because it presents a form of religious message delivery that adapts to the socio-cultural context of marginalized audiences. Gus Miftah, as a contemporary preacher, utilizes these spaces, both directly and through digital media, to convey inclusive and communicative preaching. This study aims to analyze the process of encoding da'wah messages by Gus Miftah in the video “LC Karaoke Bertanya, Gus Miftah Ngaji di Boshe” and the audience’s reception (decoding) through comments on YouTube. Using a descriptive qualitative approach and Stuart Hall’s encoding-decoding theory, data were collected through video documentation and purposive observation of comments. The results show that the da'wah messages are constructed contextually and humanistically, with a relaxed, humorous style and language familiar to nightlife workers. The analysis reveals three audience reception positions: the majority fully accept the message, a small portion critically engages with the context, and others reject the preaching method as incompatible with traditional values. These findings indicate that the audience’s cultural, social, and religious backgrounds strongly influence the response to da'wah. This study enriches the discourse on digital da'wah and emphasizes the importance of understanding the audience as active subjects in communication. Conclusion: A contextual preaching approach effectively penetrates non-conventional spaces and is widely accepted, despite resistance from conservative and critical audiences. 
Islamic Da'wah in Environmental Issues: Tiktok Metro Tv's Content Analysis on Bali Floods Ulfa, Marya; Sari, Nur Rovida Femila; Hamidah, Lilik
Jurnal Ilmiah Syi'ar Vol 25, No 2 (2025): December 2025
Publisher : UIN Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/syiar.v25i2.10010

Abstract

This study examines the role of Islamic da'wah in environmental issues by highlighting the major flood that occurred in Bali on September 10, 2025. The low level of public awareness and concern for environmental preservation, which caused the flood, was not only due to natural factors but also due to environmental damage caused by human activities, as well as the suboptimal role of Islamic da'wah in building ecological awareness in society. This study uses a descriptive qualitative method with content analysis. The purpose of this study is to analyze the role of da'wah (Islamic outreach) on environmental issues, specifically through TikTok Metro TV's social media content, in educating the public about the causes and impacts of flooding. This data was obtained from TikTok Metro TV's social media platforms in the form of videos, observations of information broadcasts, and literature on Islamic da'wah and ecology. This study shows that flooding in Bali is not only caused by extreme rainfall, but also by decreased land absorption capacity, development that ignores spatial planning, dense buildings, and community habits that are less concerned about environmental issues, such as littering. Metro TV, through its TikTok account, plays a role in educating the public through short content explaining the causes and impacts of the floods in Bali. From an Islamic ecological perspective, environmental damage is seen as a facade of the earth's purpose (fil-ardh) and must be prevented. Therefore, collaboration between the community, government, media, and Islamic values is crucial to promote disaster mitigation and maintain environmental sustainability.
Co-Authors Inun, Luluk Ilma LILIK NUR HAMIDAH Luluk Fikri Zuhriyah. Marya Ulfa