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All Journal Konvergensi : Jurnal Ilmiah Ilmu Komunikasi Syntax Literate: Jurnal Ilmiah Indonesia JURNAL PUBLISITAS
Kurniawan, Iman
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Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : JURNAL PUBLISITAS

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Tanggung Jawab Sosial Perusahaan untuk Pengembangan Masyarakat: Implementasi Strategi Hubungan Masyarakat PT Kereta Api Indonesia Divisi Regional III, Palembang. Hamzah, Hamzah; Kurniawan, Iman; Santoso, Budi
Jurnal Publisitas Vol 11 No 2 (2025): April
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Sekolah Tinggi Ilmu Sosial dan Ilmu Politik (STISIPOL) Candradimuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37858/publisitas.v11i2.533

Abstract

This study seeks to examine the public relations strategies employed by PT Kereta Api Indonesia Regional Division III in the implementation of corporate social responsibility (CSR) programs aimed at fostering community empowerment in Palembang City, South Sumatra. Adopting a qualitative methodology with a case study approach, the research focuses on the procedural execution of the CSR initiatives, which encompasses four critical stages: problem definition, planning and programming, execution and communication, and program evaluation. The findings indicate that PT Kereta Api Indonesia Regional Division III endeavors to adhere to the prescribed stages sequentially. However, the study identifies notable challenges, including insufficient socialization during the program's implementation phase and a lack of follow-up on evaluation outcomes, which may hinder the program's overall effectiveness.
Co-Authors Anita Maharani Budi Santoso Devi Damayanti Dwi Budi Santoso Hamzah Hamzah Permana Putra, Indradi Tiyas Siti Lady Havivi