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Model Pariwisata Berkelanjutan (Sustainability Tourism) dan Dampaknya terhadap Pembangunan Ekonomi Masyarakat di Desa Senaru Kabupaten Lombok Utara M. Sya'ban; Muslihun; Muh. Azkar
Mutawasith: Jurnal Hukum Islam Vol. 8 No. 1 (2025)
Publisher : Prodi Hukum Ekonomi Syariah (Muamalah)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47971/mjhi.v8i1.1109

Abstract

This study aims to analyze the sustainable tourism model in Senaru Tourism Village, North Lombok, and its contribution to the local community's economic development. Using a qualitative approach and phenomenological method, this research explores the direct experiences of tourism actors, including the village head, members of the Tourism Awareness Group (Pokdarwis), and local residents involved in tourism activities. Data was collected through in-depth interviews, non-participatory observation, and documentation. The findings indicate that sustainable tourism in Senaru not only increases income and job opportunities but also enhances quality of life through infrastructure development and community training. By integrating social, cultural, and environmental aspects, tourism in Senaru successfully balances economic benefits with environmental preservation. This study contributes to a deeper understanding of sustainable tourism implementation and its impact on local welfare, offering practical insights for similar tourism development models in other regions.
Strategi Pemasaran dalam Meningkatkan Daya Saing Usaha Keripik Usus Mardha Desa Badrain Kecamatan Narmada Kabupaten Lombok Barat Ida Mawadah; Zaenudin Mansyur; Muh. Azkar
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 5 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i5.2072

Abstract

The background of this research is the existence of sharp competition between companies, both because of the increasing number of competitors, increasing product volume and rapidly increasing technological developments. This forces companies to pay attention and know what kind of marketing strategy is implemented by the company. The focus is this study was to describe the implementation of the marketing strategy of the intestine Mardha Chips Business in increasing competitiveness and the impact of the marketing strategy implementation by the intestine Mardha Chips Business. This study used qualitative descriptive type approach. Data collection methods used were observation, interview and documentation methods. The results of this study indicate that (1) Mardha Intenstinal Chips Business used a good marketing strategy, namely by conducting market segmentation, target market, market position and marketing mix which includes product strategy, price strategy, location and distribution strategy, and promotion strategy; (2) The marketing strategy implemented by Mardha intestine Chips Business has had positive impacts including increasing sales, adding value to the family economy, prodiving satisfaction to consumers with quality product and affordable prices and expanding market share.
The Influence of Religiosity and Report Transparency on ASN Motivation in Paying Professional Zakat at the Regional Secretariat of East Lombok Regency Mulyadi Mulyadi; Musawar Musawar; Muh. Azkar
JURNAL PENDIDIKAN IPS Vol. 15 No. 2 (2025): JURNAL PENDIDIKAN IPS
Publisher : STKIP Taman Siswa Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37630/jpi.v15i2.2785

Abstract

Religiosity is a factor in the individual and everyone has a different understanding in carrying out and implementing religious teachings. Transparency aims to provide information to the public that the public has the right to know financial information which is proven honestly and openly.Someone who issued his zakat meant that he has cleaned himself, his soul and his property. So it can be concluded that religiosity and transparency are important factors in determining awareness of muzakki on the motivation to pay zakat at zakat management institutions. The objective of this research was to determine the influence of religiosity and transparency on the motivation of the State Civil Apparatur in paying professional zakat at the Regional Secretariat of East Lombok Regency. The method used in this research was descriptive quantitative. Hypothesis testing used multiple linier regression analysis method and classical assumption testing on 50 respondents. The sampling technique used was nonprobability sampling with the type of purposive sampling, namely a sampling technique with the consideration that the respondents were persons who were predicted to be obliged to pay zakat. The results of this research showed that te religiosity and transparency had significant and positive influences on the motivation of the State Civil Apparatur in paying professional zakat. This was evidenced by the significant score obtained which was smaller than 0,05 fron each variable.
Strategi Pemasaran dalam Meningkatkan Daya Saing Usaha Keripik Usus Mardha Desa Badrain Kecamatan Narmada Kabupaten Lombok Barat Ida Mawadah; Zaenudin Mansyur; Muh. Azkar
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 5 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i5.2072

Abstract

The background of this research is the existence of sharp competition between companies, both because of the increasing number of competitors, increasing product volume and rapidly increasing technological developments. This forces companies to pay attention and know what kind of marketing strategy is implemented by the company. The focus is this study was to describe the implementation of the marketing strategy of the intestine Mardha Chips Business in increasing competitiveness and the impact of the marketing strategy implementation by the intestine Mardha Chips Business. This study used qualitative descriptive type approach. Data collection methods used were observation, interview and documentation methods. The results of this study indicate that (1) Mardha Intenstinal Chips Business used a good marketing strategy, namely by conducting market segmentation, target market, market position and marketing mix which includes product strategy, price strategy, location and distribution strategy, and promotion strategy; (2) The marketing strategy implemented by Mardha intestine Chips Business has had positive impacts including increasing sales, adding value to the family economy, prodiving satisfaction to consumers with quality product and affordable prices and expanding market share.