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All Journal I'thisom: Jurnal Ekonomi Syariah Jurnal Ilmu Pendidikan
Damayanti, Salsabila Putri
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Economics, Econometrics & Finance Education Other

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PENGARUH LABELISASI HALAL DAN HARGA TERHADAP KEPUTUSAN KONSUMEN DALAM MEMBELI PRODUK MINUMAN ICE CREAM & TEA MIXUE DI KOTA SIDOARJO Damayanti, Salsabila Putri; Dewi Riza Lisvi Vahlevi
I'THISOM : Jurnal Ekonomi Syariah Vol. 4 No. 1 (2025): I`thisom Edisi April
Publisher : LPPM Sekolah Tinggi Agama Islam Al-Utsmani Bondowoso

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70412/its.v4i1.175

Abstract

To determine how the pricing and halal labeling of Ice Cream & Tea Mixue drinks, one of the new items imported into Indonesia since 2020, affect the decision-making of the country's mostly Muslim citizens on the halal content of the products they eat. The purpose of this study is to ascertain how pricing and halal labelling affect consumers' choices to buy Ice Cream & Tea Mixue beverage goods at the same time. This study employs quantitative procedures, which are ways of doing research that utilize test apparatus to generate quantitative data—primary data—obtained using statistical computation tools. The samples used in this survey were taken over a period of ten days from fifty participants. Every inquiry is assessed using a Likert scale. By requesting friends to serve as samples, the sampling approach employs probability snowball sampling, which starts with a tiny sample and keeps going until the number of samples rises. The Statistical Package for the Social Sciences (SPSS) version 26 was used to compute the multiple linear regression techniques, reliability tests, validation tests, determination tests, T tests, and F tests that were used to assess the data that was gathered using Google Form. The findings of this study demonstrated that, with a significance value of 0.003, which is less than 0.05, The Halal label has a positive and significant influence on the purchase decision variable for Ice Cream & Tea Mixue beverage goods. Because the price variable of 0.000 is less than 0.05, it has a substantial and favorable impact on consumers' choices to buy Ice Cream & Tea Mixue beverage goods. Price and halal labeling have a big impact on consumers' choices to buy ice cream and tea mixue drinks, both concurrently and in part.
Tinjauan Etika Bisnis Islam Terhadap Pemasaran Tiktok Shop (Analisis Pada Toko The Angels Sidoarjo) Damayanti, Salsabila Putri; Vahlevi, Dewi Riza Lisvi
jurnal ilmu pendidikan Vol 2 No 1 (2025): Jurnal Ilmu Pendidikan
Publisher : Pustaka Jurnal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65094/bkwma335

Abstract

Perkembangan teknologi dan digitalisasi telah secara signifikan mengubah lanskap bisnis, termasuk strategi pemasaran yang diterapkan oleh pelaku usaha. Di era modern ini, pelaku usaha dituntut untuk memanfaatkan teknologi secara efektif sambil tetap menjunjung tinggi nilai-nilai moral dan etika. Penelitian ini bertujuan untuk menganalisis penerapan etika bisnis Islam dalam strategi pemasaran digital, dengan fokus pada Toko The Angels yang aktif di TikTok Shop. Toko ini menerapkan berbagai strategi pemasaran, seperti live streaming, diskon eksklusif, dan sistem afiliasi, namun juga menghadapi tantangan dalam memastikan kesesuaian praktik pemasaran dengan prinsip etika bisnis Islam, seperti kejujuran (as-sidq) dan tanggung jawab (amanah). Metode penelitian yang digunakan adalah kualitatif dengan pendekatan deskriptif, melibatkan wawancara, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa Toko The Angels berhasil mengintegrasikan prinsip etika bisnis Islam dalam strategi pemasaran 4P (Product, Price, Place, Promotion). Produk disajikan secara transparan melalui foto asli dan live streaming, sementara harga ditetapkan secara adil berdasarkan prinsip amanah. Distribusi produk dioptimalkan melalui platform TikTok Shop, dan promosi dilakukan secara personal dan edukatif, mencerminkan nilai keikhlasan dalam pelayanan. Toko ini juga menciptakan lingkungan kerja yang mendukung kegiatan keagamaan karyawan, yang berkontribusi pada loyalitas konsumen dan menciptakan ekosistem bisnis digital yang etis. Temuan ini memberikan kontribusi signifikan bagi pengembangan etika bisnis Islam di era digital dan menawarkan model praktis untuk implementasi nilai-nilai syariah dalam strategi pemasaran modern, sehingga dapat menjadi referensi bagi pelaku usaha lainnya.
Co-Authors Dewi Riza Lisvi Vahlevi Vahlevi, Dewi Riza Lisvi