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All Journal Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian eProceedings of Management
Alamsyah, Puti Alifa Layynasha
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Budaya Komunikasi Virtual Dalam Aktivitas Live Streaming TikTok Alamsyah, Puti Alifa Layynasha; Sudradjat, Ratih Hasanah
Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Vol 11 No 1 (2025): April 2025 Jurnal Komunikasi Universitas Garut : Hasil Pemikiran dan Penelitian
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jk.v11i1.41537

Abstract

Live streaming on TikTok has become a popular phenomenon among Indonesians, with creators and influencers utilizing this feature to interact with audiences through Q&A, scheduled events, and live streaming, resulting in controversial content. TikTok now gives content creators the freedom to develop creativity on TikTok live shows in interacting with their audience. This study aims to explore the culture of virtual communication in live streaming on TikTok. This research uses a qualitative method with a digital ethnography approach to study the dimensions of virtual communication that occur in TikTok Live activities. Data were obtained through observation and in-depth interviews with TikTok Live actors and viewers. This research also uses NVIVO as qualitative data analysis software. This analysis produces 3 types of data visualization, namely coding of reference, contribution on coding and word cloud. The results show that the virtual communication culture that occurs in TikTok live streaming activities as a communication channel creates effects arising from messages and symbols related to attitudes, practical habits, and values that develop in the TikTok Live virtual circle. This research contributes to the understanding of how virtual communication culture develops on social media platforms such as TikTok and TikTok Live.
Penerapan Strategi Branding PT. Telkom Indonesia Dalam Bisnis Internasional Melalui Employer Branding Alamsyah, Puti Alifa Layynasha; Setiawati, Sri Dewi; Ekaputri, Sarah Derma
eProceedings of Management Vol. 11 No. 2 (2024): April 2024
Publisher : eProceedings of Management

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Abstract

Telkom Indonesia menjadi satu-satunya perusahaan Indonesia yang masuk daftar World's Best Employers 2021 dan2022 versi Forbes. Persaingan secara global dalam bisnis internasional menghadirkan tantangan baru bagi perusahaandiberbagai negara agar tampil menjadi unggulan. Penelitian ini bertujuan untuk mengetahui bagaimana strategibranding PT Telkom Indonesia (Persero) Tbk dalam bisnis internasional melalui employer branding berdasarkan teorikoorientasi organisasi dan konsep strategi employer branding. Penelitian ini menggunakan pendekatan kualitatifdengan metode studi kasus untuk mengetahui strategi, proses, program dan media implementasi employer branding.Pengumpulan data dilakukan melalui wawancara, observasi, dan dokumentasi. Wawancara dilakukan kepada unitHuman Capital Communication & Employer Branding Telkom Indonesia dan observasi terhadap media sosial sertadokumentasi sebagai pelengkap untuk menjelaskan program employer branding. Hasil penelitian menunjukkan bahwastrategi branding Telkom Indonesia dalam bisnis internasional itu melalui employer branding dengan strandarinternasional. Employer branding dilakukan dengan tujuan untuk mendapatkan talent terbaik yang akan ditempatkandipusat-pusat pertumbuhan bisnis internasional sehingga bisa memberikan kontribusi maksimal terhadap performadan eksistensi perusahaan dalam bisnis internasional serta berpengaruh pada pencapaian perusahaan. Prosesmembangun employer branding PT Telkom Indonesia memiliki 4 tahapan, yang pertama adalah 4 pilar aktivasi employer branding yaitu people development, inklusivitas, CSR dan employer image, selanjutnya EVP, internal daneksternal branding.Kata Kunci-employer branding, bisnis internasional, employee value proposition, internal branding, eksternalbranding
Co-Authors Sarah Derma Ekaputri Sri Dewi Setiawati Sudradjat, Ratih Hasanah