Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal Jurnal Ar-Ribh Journal Online Manajemen ELPEI (JOMEL)
Islamiyah, Nurhidayati
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Social Media, Halal Marketing and Consumer Behavior (Study in Fashion and Cosmetic Product) Alam, Andi Rifqah Purnama; Hendriadi, Hendriadi; Suwardi, Wisda Zulaeha; Islamiyah, Nurhidayati; Monalisa, Monalisa
Jurnal Ar-Ribh Vol 6, No 2 (2023): Oktober 2023
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/jei.v6i2.12814

Abstract

Consumers have become more sensitive to what they consume. Comprehensive information search and more accessible information acquisition will make it easier for consumers to make decisions. Social media is a supporting aspect for consumers in making decisions. Social media, which was previously used for personal communication, has now been used for communication in the broader business realm and plays a role as one of the supporters in the halal marketing process. The use of social media in marketing helps producers or sellers inform that the products being sold are halal products for Muslim consumers. Through social media, consumers can also easily obtain detailed information about a product before consumers make purchasing decisions. Halal marketing has become phenomenal in recent years because several products not in the form of food products have been branded as halal products. Products that are pioneers in halal branding include fashion and cosmetic products. This effort has altered the view that halal products are only limited to food products. This study used an interview method with 106 samples of productive age from several districts and cities in South Sulawesi Province. The results showed that 80% of the sample wanted cosmetic products to be halal to make purchasing decisions. In contrast, for fashion products, only 30% of the samples required the product to be halal to make a purchase decision.
Social Media, Halal Marketing and Consumer Behavior (Study in Fashion and Cosmetic Product) Alam, Andi Rifqah Purnama; Hendriadi, Hendriadi; Suwardi, Wisda Zulaeha; Islamiyah, Nurhidayati; Monalisa, Monalisa
Jurnal Ar-Ribh Vol. 6 No. 2 (2023): Oktober 2023
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/jei.v6i2.12814

Abstract

Consumers have become more sensitive to what they consume. Comprehensive information search and more accessible information acquisition will make it easier for consumers to make decisions. Social media is a supporting aspect for consumers in making decisions. Social media, which was previously used for personal communication, has now been used for communication in the broader business realm and plays a role as one of the supporters in the halal marketing process. The use of social media in marketing helps producers or sellers inform that the products being sold are halal products for Muslim consumers. Through social media, consumers can also easily obtain detailed information about a product before consumers make purchasing decisions. Halal marketing has become phenomenal in recent years because several products not in the form of food products have been branded as halal products. Products that are pioneers in halal branding include fashion and cosmetic products. This effort has altered the view that halal products are only limited to food products. This study used an interview method with 106 samples of productive age from several districts and cities in South Sulawesi Province. The results showed that 80% of the sample wanted cosmetic products to be halal to make purchasing decisions. In contrast, for fashion products, only 30% of the samples required the product to be halal to make a purchase decision.
Pengaruh Kepemimpinan, Motivasi Kerja Dan Disiplin Kerja Terhadap Kinerja Karyawan Pada Pt. Kontak Perkasa Futures Makassar Andardinata, Ady; Islamiyah, Nurhidayati; Suwardi, Wisda Zulaeha; Nurlela
Jurnal Online Manajemen ELPEI Vol 6 No 1 (2026)
Publisher : STIM-LPI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58191/jomel.v6i1.492

Abstract

The purpose of this study is to examine the influence of leadership, work motivation, and work discipline on employee performance at PT Kontak Perkasa Futures Makassar. The sampling method employed was a population sampling (census) approach, in which all 42 employees were selected as respondents. The study utilized both quantitative and qualitative data. Data collection methods included library research and field research. Data processing was conducted using SPSS version 26 to identify independent variables affecting the dependent variable. The data analysis techniques comprised descriptive analysis and statistical analysis, including multiple linear regression, correlation coefficient, coefficient of determination, t-test, and F-test to determine the significance of each variable’s effect. The results indicate that partially, leadership has a negative effect on employee performance, while work motivation and work discipline have a positive and significant effect on performance. Simultaneously, leadership, work motivation, and work discipline collectively have a positive and significant influence on employee performance.
Co-Authors Alam, Andi Rifqah Purnama Andardinata, Ady Hendriadi, Hendriadi Monalisa Monalisa Nurlela Wisda Zulaeha Suwardi