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All Journal Jurnal Ilmiah Manajemen Kesatuan Jurnal Impresi Indonesia Jurnal Indonesia Sosial Sains SUBAKTYA, Unpar Community Service Journal
Meyta Saraswaty Putri
Universitas Katolik Parahyangan
Religion Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences

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Training Negosiasi dan Komunikasi bagi Aparatur Pemerintah Daerah Putri, Meyta Saraswaty; Indraswari, Ratih; Yoshanty, Gracelia; Martha, Jessica
SUBAKTYA: UNPAR COMMUNITY SERVICE JOURNAL Vol. 2 No. 1 (2025): (JULI 2025) SUBAKTYA: UNPAR Community Service Journal
Publisher : Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/sucsj.v2i1.9279.44-53

Abstract

Teknik negosiasi dan public speaking merupakan soft skills esensial yang dibutuhkan di berbagai sektor pekerjaan, termasuk dalam lingkungan pemerintahan yang menuntut kemampuan komunikasi strategis dan diplomasi yang baik. Menyadari pentingnya keterampilan ini dalam menunjang efektivitas kerja birokrasi, Tim Hubungan Internasional Universitas Katolik Parahyangan (HI Unpar) menginisiasi kegiatan pengabdian kepada masyarakat yang difokuskan pada pelatihan negosiasi dan public speaking bagi staf Bapperida Kota Bandung. Kegiatan ini merupakan bagian dari upaya memperkuat kolaborasi antara dunia akademik dan lembaga pemerintahan, dengan landasan awal berupa needs assessment yang mengidentifikasi kebutuhan peningkatan kapasitas di kedua aspek tersebut. Program dirancang secara komprehensif, menggabungkan pemahaman teoretis, simulasi praktik, serta pendekatan partisipatif untuk mendorong keterlibatan aktif peserta. Hasil evaluasi setelah kegiatan (post-assessment) menunjukkan adanya peningkatan signifikan dalam kemampuan negosiasi dan public speaking para peserta dibandingkan dengan sebelum pelatihan.
Training Negosiasi dan Komunikasi bagi Aparatur Pemerintah Daerah Putri, Meyta Saraswaty; Indraswari, Ratih; Yoshanty, Gracelia; Martha, Jessica
SUBAKTYA: UNPAR COMMUNITY SERVICE JOURNAL Vol. 2 No. 1 (2025): (JULI 2025) SUBAKTYA: UNPAR Community Service Journal
Publisher : Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/sucsj.v2i1.9279.44-53

Abstract

Teknik negosiasi dan public speaking merupakan soft skills esensial yang dibutuhkan di berbagai sektor pekerjaan, termasuk dalam lingkungan pemerintahan yang menuntut kemampuan komunikasi strategis dan diplomasi yang baik. Menyadari pentingnya keterampilan ini dalam menunjang efektivitas kerja birokrasi, Tim Hubungan Internasional Universitas Katolik Parahyangan (HI Unpar) menginisiasi kegiatan pengabdian kepada masyarakat yang difokuskan pada pelatihan negosiasi dan public speaking bagi staf Bapperida Kota Bandung. Kegiatan ini merupakan bagian dari upaya memperkuat kolaborasi antara dunia akademik dan lembaga pemerintahan, dengan landasan awal berupa needs assessment yang mengidentifikasi kebutuhan peningkatan kapasitas di kedua aspek tersebut. Program dirancang secara komprehensif, menggabungkan pemahaman teoretis, simulasi praktik, serta pendekatan partisipatif untuk mendorong keterlibatan aktif peserta. Hasil evaluasi setelah kegiatan (post-assessment) menunjukkan adanya peningkatan signifikan dalam kemampuan negosiasi dan public speaking para peserta dibandingkan dengan sebelum pelatihan.
Nollywood as the Centre of African Cinema and the Reach of its Film Diplomacy: A Comparative Reading Against Hollywood, Bollywood, and the Korean Wave Meyta Saraswaty Putri
Jurnal Indonesia Sosial Sains Vol. 7 No. 6 (2026): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v7i6.2376

Abstract

Nollywood, the Nigerian film industry, releases close to 2,500 titles a year and ranks second in the world by output, behind India and ahead of the United States in some years. How far has Nollywood become the center of filmmaking in Africa, and how does the film diplomacy it carries travel to global audiences? The study draws on Joseph Nye on soft power, Daya Kishan Thussu on media contra-flow, and Simon Anholt on nation branding, and it uses Michael Porter's value chain and diamond model as business tools to read Nollywood as a commercial system and a diplomatic instrument at once. The design is mixed methods. A qualitative comparative case study sets Nollywood against Hollywood, Bollywood, and the Korean Wave, and a quantitative layer reads industry indicators and the Brand Finance Global Soft Power Index across the four countries. The finding is twofold. Nollywood already anchors African cinema by volume, distribution reach, and continental cultural pull, so the first answer is clear. Its diplomacy, by contrast, works mostly through market-driven diffusion rather than a coordinated state programme. The quantitative reading sharpens this: Nigeria produces the most films of the four yet sits 77th on the 2025 Soft Power Index, while Korea, producing far fewer titles, sits 12th, which shows that raw output does not convert into measured influence without orchestration. That organic character gives Nollywood standing as a Global South voice, yet it leaves the diplomatic value under-used next to Korea's governed model.
Strategic Marketing Communication for the N219 Amphibious Aircraft: Aligning Technology and National Policy Gita Amperiawan; Meyta Saraswaty Putri; Cynthia Sondang Romauli Sipahutar
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.3923

Abstract

The N219 Amphibious Aircraft, developed by PT Dirgantara Indonesia, is positioned as a strategic solution to Indonesia’s persistent challenge of inter-island connectivity, particularly in remote and underdeveloped regions. As part of the national strategic project, the aircraft carries both technical significance and symbolic value in supporting economic development, defense readiness, and national industrial transformation. However, its limited market impact highlights the need for a more integrated and narrative-driven marketing communication strategy. This study analyzes the current communication approach of the manufacturer and proposes enhancements based on four key theoretical perspectives: customer value proposition design, market-driving strategy, purpose-driven branding, and strategic narrative theory. Using a qualitative method that includes stakeholder interviews and narrative analysis, the research reveals that existing communication remains overly technical and fragmented. To address this, a multidimensional communication model is proposed, connecting product-level messaging with broader national policy narratives. The conclusion emphasizes that the N219 must be framed not merely as a transportation product, but as a national policy tool that advances Indonesia’s development goals, technological sovereignty, and global positioning. These insights contribute to the strategic marketing of high-technology products in public sector and defense-oriented industries.
The Future of the Indo-Pacific Security Architecture: A Scenario Planning Approach in Response to U.S. Foreign Policy in the Age of Trump 2.0 Meyta Saraswaty Putri
Jurnal Impresi Indonesia Vol. 4 No. 6 (2025): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v4i6.6649

Abstract

President Donald Trump's second presidency marks a significant shift in the foreign policy orientation of the United States, which has had a far-reaching impact on the security configuration in the Indo-Pacific region. This study aims to analyze the impact of Donald Trump's leadership on U.S. foreign policy and its implications for the security dynamics of the Indo-Pacific region. Using a literature review approach and scenario planning framework, this study examines the adaptive responses of countries in the Indo-Pacific region in the face of geopolitical uncertainty posed by Trump's unilateralist and "America First" policies. By integrating PESTLE analysis and regional security theory, the study maps four possible future strategic scenarios: Fortress Pacific, Hedging Archipelago, Echo Chamber Alliance, and Age of Disorder. The results show that regional nations are seeking to strengthen regional self-reliance and cooperation, while mitigating the uncertainty of U.S. security commitments that have the potential to undermine regional stability. This paper provides conceptual contributions in the form of adaptive scenario-planning-based analytical models, as well as offers strategic recommendations for Indo-Pacific countries in dealing with the dynamics of great power rivalry in the post-Trump era.
Co-Authors Amperiawan, Gita Cynthia Sondang Romauli Sipahutar Jessica Martha Ratih Indraswari Yoshanty, Gracelia