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All Journal Manajemen Kreatif Jurnal Jurnal Ilmiah Neraca : Ekonomi Bisnis, Manajemen, Akuntansi
Retno Septiana
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science

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Analisis Faktor- Faktor Yang Mempengaruhi Pembelian Green Pada Mahasiswa Daerah Istimewa Yogyakarta Ascasaputra Aditya; Jumadi; Retno Septiana
Jurnal Ilmiah Neraca : Ekonomi Bisnis, Manajemen, Akuntansi Vol. 8 No. 1 (2025): November 2024 - April 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi LPI Makasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/jinema.v8i1.166

Abstract

Green marketing is one of the activities carried out by companies to apply concepts that pay attention to the environment in marketing activities. Several studies regarding the factors that cause the purchase of green products have produced different findings. There are several factors that influence the purchase of green products, including: perceived product price & quality (PQ), organization's green image (OGI), environmental concern (EC), and environmental knowledge (EK) on green purchase intention (GPI). Other research finds that perceived green value, perceived consumer effectiveness and environmental knowledge. To find out in more detail about the factors that influence green purchases, researchers conducted a descriptive analysis of indicators from the Environmental concern variable (Channa et al., (2021), Green product (Emekei, 2019), Perceived price (Lavuri & Susandy, 2020) , and Green buying behavior (Ghali-Zinoubi, 2020). The results obtained were that respondents paid the most attention to environmentally friendly product labels and content information on products. Apart from that, researchers also obtained data about green products that were often purchased, namely bags and eating and drinking utensils, apart from this. It was found that green products were purchased more offline in retail stores than online. keyword: Product green, Perceived price, Environmental concern, Green buying behaviour
Pengaruh Kualitas Pelayanan Dan Kualitas Produk Terhadap Kepuasan Konsumen Di Seblak Pasta Taman Siswa Retno Septiana; Bangun Putra Prasetya
Manajemen Kreatif Jurnal Vol. 2 No. 2 (2024): Mei: Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v2i2.3040

Abstract

This research aims to analyze the influence of service quality and product quality on consumer satisfaction at Seblak Pasta Taman Siswa. Service quality includes various aspects of interaction and service provided by staff to customers, while product quality is related to the taste, appearance and consistency of the seblak pasta served. The research method used was a survey with a questionnaire distributed to 120 respondents who were customers of Seblak Pasta Taman Siswa. The collected data was analyzed using multiple linear regression to determine the influence of the variables studied on consumer satisfaction. The research results show that both service quality and product quality significantly influence consumer satisfaction, with product quality having a stronger influence. These findings provide practical implications for the management of Seblak Pasta Taman Siswa to continue to improve service standards and product quality in order to increase customer satisfaction and maintain consumer loyalty.
Co-Authors Ascasaputra Aditya Bangun Putra Prasetya Jumadi