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All Journal Jurnal Ilmiah Neraca : Ekonomi Bisnis, Manajemen, Akuntansi Journal of Development Economics and Digitalization, Tourism Economics (JDEDTE)
Ascasaputra Aditya
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Analisis Faktor- Faktor Yang Mempengaruhi Pembelian Green Pada Mahasiswa Daerah Istimewa Yogyakarta Ascasaputra Aditya; Jumadi; Retno Septiana
Jurnal Ilmiah Neraca : Ekonomi Bisnis, Manajemen, Akuntansi Vol. 8 No. 1 (2025): November 2024 - April 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi LPI Makasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/jinema.v8i1.166

Abstract

Green marketing is one of the activities carried out by companies to apply concepts that pay attention to the environment in marketing activities. Several studies regarding the factors that cause the purchase of green products have produced different findings. There are several factors that influence the purchase of green products, including: perceived product price & quality (PQ), organization's green image (OGI), environmental concern (EC), and environmental knowledge (EK) on green purchase intention (GPI). Other research finds that perceived green value, perceived consumer effectiveness and environmental knowledge. To find out in more detail about the factors that influence green purchases, researchers conducted a descriptive analysis of indicators from the Environmental concern variable (Channa et al., (2021), Green product (Emekei, 2019), Perceived price (Lavuri & Susandy, 2020) , and Green buying behavior (Ghali-Zinoubi, 2020). The results obtained were that respondents paid the most attention to environmentally friendly product labels and content information on products. Apart from that, researchers also obtained data about green products that were often purchased, namely bags and eating and drinking utensils, apart from this. It was found that green products were purchased more offline in retail stores than online. keyword: Product green, Perceived price, Environmental concern, Green buying behaviour
Pengaruh efektivitas Strategi Pemasaran Hijau Terhadap Keputusan Pembelian Produk Hijau Di Daerah Istimewa Yogyakarta Ascasaputra Aditya; Delvia Meidiana Sholikhah
Jurnal Ilmiah Neraca : Ekonomi Bisnis, Manajemen, Akuntansi Vol. 8 No. 2 (2025): Vol.8 No.2 Mei-Oktober (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi LPI Makasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/jinema.v8i2.235

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh variabel strategi pemasaran hijau—produk, harga, distribusi, dan promosi—terhadap keputusan pembelian produk hijau di Daerah Istimewa Yogyakarta. Pendekatan penelitian menggunakan metode kuantitatif dengan teknik survei melalui kuesioner yang dibagikan kepada 122 responden. Mayoritas responden adalah pelajar/mahasiswa (64,8%), berusia 21–30 tahun (71,3%), lulusan SMA/SMK (62,3%), dan memiliki pendapatan atau uang saku bulanan antara Rp 500.000–Rp 1.000.000 (41,8%). Uji validitas dan reliabilitas menunjukkan seluruh item instrumen penelitian valid dan reliabel. Uji asumsi klasik mengonfirmasi data berdistribusi normal, tidak terjadi heteroskedastisitas, tidak terdapat multikolinearitas, serta hubungan antarvariabel bersifat linear. Analisis regresi berganda menghasilkan persamaan: Keputusan Pembelian=−0,017+0,235(Produk)+0,310(Harga)+0,114(Distribusi)+0,339(Promosi). Hasil uji parsial menunjukkan bahwa produk, harga, dan promosi berpengaruh positif signifikan terhadap keputusan pembelian, sedangkan distribusi tidak berpengaruh signifikan. Uji simultan (F = 45,755; sig. 0,000) menyatakan bahwa keempat variabel secara bersama-sama berpengaruh signifikan terhadap keputusan pembelian. Temuan ini menyiratkan bahwa peningkatan kualitas produk, penetapan harga yang kompetitif, dan promosi yang tepat sasaran merupakan kunci dalam mendorong konsumen membeli produk hijau, sedangkan distribusi belum menjadi faktor dominan dalam keputusan pembelian di wilayah penelitian.
FROM SATISFACTION TO LOYALTY: MODELING THE IMPACT OF TRAVEL AND DESTINATION EXPERIENCES ON REVISIT INTENTIONS Bhenu Artha; Ascasaputra Aditya; Antonius Satria Hadi; Bahri Bahri; Utami Tunjung Sari5; Niken Permata Sari6; Cahya Purnama Asri
Journal of Development Economics and Digitalization, Tourism Economics Vol. 2 No. 4 (2025): Oktober
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70248/jdedte.v2i4.3195

Abstract

Tourism has become an important industry over the last few decades, and its economic impact, including direct, indirect, and induced effects, has been enormous. The purpose of this study is to determine the relationship between travel satisfaction, destination satisfaction, and revisit intention. To accomplish the aims and objectives of the research, a theoretical literature assessment is carried out, and a conceptual framework for further investigation is provided. We present that Destination Satisfaction significantly and positively influences revisit intention, travel satisfaction significantly and positively influences revisit intention, travel satisfaction significantly and positively influences destination satisfaction, and destination satisfaction significantly mediates the positive relationship between travel satisfaction and revisit intention.
Co-Authors Antonius Satria Hadi Bahri Bahri Bhenu Artha Cahya Purnama Asri Delvia Meidiana Sholikhah Jumadi Niken Permata Sari6 Retno Septiana Utami Tunjung Sari5