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All Journal Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL)
Ismayanti, Nurul
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Role of Effective Strategy and Communication for Generation Z in Rural Communities Ismayanti, Nurul; Rizky, M. Chaerul; Saragih, Khairunisa; Damanik, Fanna Oha
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 1 (2025): AGUSTUS
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v4i1.954

Abstract

One important initial step in developing youth-oriented village development strategies is understanding Generation Z characteristics, including how they communicate, their interests, and aspirations. The purpose of this research is to find the most effective methods and communication approaches to support Generation Z in Karang Rejo Village. This research focuses on Karang Rejo Village in Stabat sub-district, which has 11,621 residents, consisting of 5,827 men and 5,794 women, making it the village with the second largest population in the Stabat. The selection of Karang Rejo as a research location was based on the fact that the village has a very representative demographic, with a balanced population composition between men and women. Using a combination of qualitative methods through in-depth interviews and direct observation, as well as quantitative approaches through surveys, this research aims to identify effective empowerment models. The results obtained are expected to serve as a strategic reference in designing development initiatives that are inclusive, innovative, and sustainable, so that the active involvement of all levels of society is encouraged.
THE ROLE OF HUMAN CAPITAL MANAGEMENT STRATEGY IN MOTIVATION IN THE DIGITAL ERA Ismayanti, Nurul; Rizky, M. Chaerul
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 2 (2024): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v3i2.815

Abstract

Nowadays, digitalisation as a result of the development of science and technology is dominating and influencing people's lifestyles. This study examines how human resource management strategies can help improve employee motivation in the digital era. This study looks at how the implementation of strategies in human resource management can help overcome new challenges that arise amidst rapid digital transformation. It looks at how the implementation of effective human capital management strategies can influence employees' desire to work in a modern work environment. The study reveals that key strategies, such as digitalising the HCM processes, enhancing employees' digital capabilities, and transforming organisational culture, play a significant role in boosting employee motivation. The introduction of automated systems and digital learning resources has improved work efficiency, productivity, and employee satisfaction. Moreover, fostering a culture of innovation, collaboration, and transparency has empowered employees to adapt more effectively to change, increasing their resilience and enthusiasm for growth. However, the study also identifies challenges, such as resistance from employees unprepared for digital transitions and the limitations posed by budget constraints and generational differences, which can hinder the full potential of these strategies.
Co-Authors Damanik, Fanna Oha M. Chaerul Rizky Saragih, Khairunisa