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All Journal Arus Jurnal Sosial dan Humaniora Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL)
Damanik, Fanna Oha
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The Role of Effective Strategy and Communication for Generation Z in Rural Communities Ismayanti, Nurul; Rizky, M. Chaerul; Saragih, Khairunisa; Damanik, Fanna Oha
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 1 (2025): AGUSTUS
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v4i1.954

Abstract

One important initial step in developing youth-oriented village development strategies is understanding Generation Z characteristics, including how they communicate, their interests, and aspirations. The purpose of this research is to find the most effective methods and communication approaches to support Generation Z in Karang Rejo Village. This research focuses on Karang Rejo Village in Stabat sub-district, which has 11,621 residents, consisting of 5,827 men and 5,794 women, making it the village with the second largest population in the Stabat. The selection of Karang Rejo as a research location was based on the fact that the village has a very representative demographic, with a balanced population composition between men and women. Using a combination of qualitative methods through in-depth interviews and direct observation, as well as quantitative approaches through surveys, this research aims to identify effective empowerment models. The results obtained are expected to serve as a strategic reference in designing development initiatives that are inclusive, innovative, and sustainable, so that the active involvement of all levels of society is encouraged.
Pengaruh Reward dan Motivasi terhadap Kinerja Karyawan Pegawai pada Kantor Pertanahan Kota Tanjung Balai Fitri Syawaldah, Qhayla; Damanik, Fanna Oha; Gultom, Gomgom Romauli; Saragih, Khairunisa; Tias , Nurul purnaning; azzahra, Nabilah; Batubara, Khodijah; Waruwu, Ahmad Aswan
Arus Jurnal Sosial dan Humaniora Vol 5 No 1: April (2025)
Publisher : Arden Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57250/ajsh.v5i1.969

Abstract

Penelitian ini dilakukan pada Kantor Pertanahan yang berlokasi di  Kota Tanjung Balai.  Tujuan penelitian ini adalah untuk menganalisis pengaruh Reward dan Motivasi Kerja Terhadap Kinerja Karyawan.  Populasi yang digunakan dalam penelitian ini adalah seluruh karyawan di Kantor Pertanahan Kota Tanhung Balai.  Dengan menguji 47 responden, penelitian ini menggunakan tiga variable, 9 indikator dan dua hipotesis.  Metode analisis data yang digunakan dalam penelitian ini adalah metode analisis  kuantitatif dengan menggunakan analisis regresi linier berganda.  Hasil penelitian ini menunjukkan bahwa  reward berpengaruh sifnifikan terhadap kinerja karyawan: motivasi perpengaruh signifikan terhadap kinerja karyawan.
Co-Authors Azzahra, Nabilah Batubara, Khodijah Fitri Syawaldah, Qhayla Gultom, Gomgom Romauli Ismayanti, Nurul M. Chaerul Rizky Saragih, Khairunisa Tias , Nurul purnaning Waruwu, Ahmad Aswan