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All Journal Journal of Management and Social Sciences Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat
Mega Darmi Novita
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Transportation

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Penyuluhan Potensi Budidaya Tanaman Vanili (Vanilla Planifolia) Dalam Polybag Di Area Perkotaan Padat Penduduk Sebagai Penghasilan Tambahan Masyarakat Di Kelurahan Sooko, Kecamatan Sooko, Kabupaten Mojokerto Soesanto Soesanto; Mega Darmi Novita; Joko Sri Mulyono; Yuni Rosita Dewi; Rissa Putri Masri
Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat Vol. 1 No. 3 (2024): Juli: Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/bersama.v1i3.324

Abstract

In 1819, the vanilla plant became known in Indonesia thanks to the Dutch. Finally, around the 1960s, Java became an area with rapid development in vanilla production. This has resulted in the emergence of many vanilla production centers, making Indonesia the fourth largest vanilla producing country in the world. Rapid urbanization in Mojokerto has created economic challenges for its residents, especially in dense areas such as Sooko Village, Sooko District, Mojokerto Regency. Cultivation of high-value crops such as vanilla is emerging as a potential solution to increase household income in the region. The author conducted community service in the form of outreach activities on the potential for cultivating vanilla plants (Vanilla planifolia) in polybags in densely populated urban areas as additional income for urban communities in Sooko Village, Sooko District, Mojokerto Regency. The aim is for people to understand how to easily cultivate vanilla in polybags and provide additional income for residents. This activity went smoothly and well according to plan. The community hopes that there will be similar activities or other variations in the future.
Which SERVQUAL Dimensions Best Predict Customer Loyalty in High-Contact Service Industries Elly Joenarni; Eny Rachmawati; Mega Darmi Novita; Ahfi Nova Ashriana
Journal of Management and Social Sciences Vol. 5 No. 2 (2026): May: Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v5i2.2386

Abstract

This study explores the relationship between service quality dimensions and customer loyalty in high-contact service industries, including healthcare, hospitality, and financial services, particularly in emerging markets. Using the SERVQUAL model, which identifies five key dimensions tangibles, reliability, responsiveness, assurance, and empathy the research examines how these dimensions influence customer loyalty. A quantitative research design is employed, with data collected through a cross-sectional survey of 400 respondents using a structured questionnaire. The study analyzes service quality, customer satisfaction, and loyalty using Structural Equation Modeling (SEM), regression analysis, and Exploratory Factor Analysis (EFA). Findings reveal that reliability and empathy are the most influential factors in fostering loyalty, with customer satisfaction acting as a mediator. Additionally, the research highlights the role of perceived value and customer experience in moderating these effects, particularly in sectors like healthcare and hospitality. The study extends the SERVQUAL model by integrating new dimensions such as customer experience and perceived value, offering a more comprehensive framework for understanding service quality in high-contact industries. These insights provide actionable recommendations for service managers to enhance customer loyalty by addressing both functional and emotional aspects of service quality
Analisis Ekonomi Terapan Berkelanjutan Budidaya Porang sebagai Tanaman Sela di Bawah Tegakan Hutan Pinus Jatirejo Soesanto Soesanto; Mega Darmi Novita
Journal of Management and Social Sciences Vol. 5 No. 2 (2026): May: Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v5i2.2572

Abstract

This research aims to examine the cultivation system of porang as an intercrop in pine forests, analyze production costs, revenue, and income, as well as assess the feasibility of porang farming in Jatirejo District, Mojokerto Regency. The research employed a census method with 20 purposively selected porang farmers as respondents. Data were analyzed by calculating production costs, revenue, income, and the Revenue Cost Ratio (R/C). The results showed that most farmers applied the row planting system, which achieved higher productivity (4,507 kg/ha) compared to the random planting system (4,029 kg/ha), as orderly arrangement supports optimal growth. The average production cost in the row planting system was IDR 9,697,833, with revenue of IDR 42,250,000 and income of IDR 32,552,167. Meanwhile, the random planting system incurred an average production cost of IDR 8,369,500, with revenue of IDR 26,437,500 and income of IDR 18,068,000. The R/C ratio of the row planting system was higher, at 4.3, compared to 3.1 in the random planting system. These findings indicate that the row planting system is more profitable and cost-efficient, and porang farming is economically feasible to be developed as an intercrop in pine forests.
Co-Authors Ashriana, Ahfi Nova Elly Joenarni Eny Rachmawati Joko Sri Mulyono Rissa Putri Masri Soesanto Soesanto Yuni Rosita Dewi