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Pengaruh Marketing Mix (7P) Terhadap Pengambilan Keputusan Orang Tua Dalam Memilih Sekolah Berbasis Tahfidz Al-Qur’an (Studi Pada SMP Al-Qur’an An-Nawawiy Mojokerto) Oktaviani Permatasari; Ahfi Nova Ashriana
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 2 No. 3 (2019): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia - Edisi Juni 2019
Publisher : Forum Inovasi Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (725.556 KB) | DOI: 10.31842/jurnal-inobis.v2i3.98

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh marketing mix (7P) secara parsial terhadap pengambilan keputusan orang tua dalam memilih sekolah berbasis Tahfidz Al-Qur’an, baik dilakukan secara parsial maupun simultan pada orang tua siswa SMP Al-Qur’an An-Nawawiy Mojokerto. Manfaat penelitian tersebut yaitu bisa dijadikan referensi perbaikan strategi marketing mix pada SMPQ Al-Qur’an An-Nawawiy. Sampel pada penelitian ini sebanyak 57 orang, serta metode pengumpulan data yang dilakukan yaitu observasi, wawancara, dan kuesioner. Hasil penelitian menunjukkan bahwa terdapat pengaruh secara simultan antara variabel terhadap pengambilan keputusan, hal itu dibuktikan dengan adanya nilai F hitung yang lebih besar dari F tabel. Variabel product, price, promotion, people, dan process juga memiliki pengaruh secara parsial terhadap kemajuan organisasi yang dibuktikan dengan nilai t hitung lebih besar dengan t tabel. Serta pengaruh variabel X1, X2, X3, X5 dan X6 terhadap Y sebesar 48,2 %, dan 51,8 % dipengaruhi oleh faktor lain.
PERSEDIAAN BAHAN BAKU DAN PROSES PRODUKSI TERHADAP KUALITAS PRODUK KERIPIK SINGKONG PADA UD. BAROKAH MAJOKERTO Ahfi Nova Ashriana; Zenita Afifah Fitriyani
OPTIMA Vol 4, No 1 (2020)
Publisher : Universitas Tribhuwana Tunggadewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/optima.v4i1.1990

Abstract

UD Barokah yang terletak di kawasan Mojokerto merupakan salah satu usaha dibidang keripik singkong. Pada usaha ini penulis meneliti tentang pengaruh yang ditimbulkan dari persediaan dari bahan baku yang ada dan proses produksi terhadap kualitas dari produksi yang dihasilkan oleh UD. Barokah ini. Penelitian ini akan dimanfaatkan sebagai hasil evaluasi dalam rangka memperbaiki kualitas produksi yang dihasilkan UD. Barokah sendiri. Metode yang penulis pakai dalam melakukan penelitian ini adalah kualitatif dengan cara pengumpulan data yaitu menggunakan observasi ke lokasi, melakukan wawancara dengan pemilik usaha, dan kuesioner untuk memastikan lebih detail hasil produksinya. Hasil dari penelitian yang telah dilakukan yaitu adanya pengaruh secara simultan dan secara parsial dari persediaan bahan baku dan proses produksi terhadap kualitas yang dihasilkan. Pengaruh variabel X1 dan X2 terhadap Y yaitu sebesar 77,4%, sedangkan nilai 22,6% itu disebabkan oleh faktor lainnya.
PENGARUH KUALITAS PELAYANAN, KENYAMANAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN DI CAFÉ KOFIBRIK BALONGSARI KOTA MOJOKERTO Siti Noer Ainiyah; Ahfi Nova Ashriana; Wulan Kurnianingtyas S
OPTIMA Vol 6, No 2 (2022)
Publisher : Universitas Tribhuwana Tunggadewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/optima.v6i2.4004

Abstract

Penelitian ini dilakukan di ruang lingkup Cafe Kofibrik Balongsari Kota Mojokerto, dan tujuan penelitian ini untuk mengetahui pengaruh kualitas pelayanan, kenyamanan,dan harga terhadap keputusan pembelian di Cafe Kofibrik Balongsari Kota Mojokerto. Metode penelitian menggunakan metode deskriptif dengan pendekatan kuantitatif, jumlah populasi seluruh pengunjung Cafe Kofibrik Balongsari Kota Mojokerto. Jumlah sampel sebanyak 58 responden. Hasil dari penelitian yang telah dilakukan diperoleh persamaan regresi linear berganda Y = 19,366 - 0,133 X1 + 0,343 X2 + 0,788 X3 + 4,622. Dengan menggunakan SPSS V25, hasil Uji f menunjukkan nilai 0,000 (0,000 0,05). Sedangkan dari Uji t nilai dari variabel kualitas pelayanan 0,356, kenyamanan 0,033, harga 0,000 dengan ketentuan nilai sig 0,05 dan koefisien determinasi sebesar 0,706. Variabel kualitas pelayanan, kenyamanan dan harga secara simultan berpengaruh positif dan signifikan terhadap variabel keputusan pembelian. Variabel kenyamanan dan harga secara parsial berpengaruh positif dan signifikan, sedangkan variabel kualitas pelayanan tidak berpengaruh signifikan terhadap keputusan pembelianKata Kunci : Kualitas Pelayanan, Kenyamanan, Harga, Keputusan Pembelian
MANAJEMEN PERBANKAN BERBASIS NILAI: DAMPAK PADA PENGEMBALIAN PEMEGANG SAHAM Ahfi Nova Ashriana
Media Mahardhika Vol. 18 No. 3 (2020): May 2020
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v18i3.232

Abstract

In this study, we analyzed the drivers of Total Shareholder Revenue (TSR) at commercial banks and evaluated whether non-adopter TSR performed better by Value-Based Management (VBM) banks. TSR models using data from 132 commercial banks registered in Europe and North America are estimated. First, we point out that banking institutions that have publicly implemented VBM in their MCS outperform non-VBM banks. VBM adopters produce annual TSR with an average of 5.8 percentage points. In terms of profitability, growth and liquidity, they also outperform non-VBM banks. Second, we note that banking companies concentrate on key performance indicators (KPIs) such as cost-of-income ratios which are suboptimal TSR indicators. We propose the implementation of indicators closer to TSR, such as asset repayment or the provision of loan losses. In their MCS, to date few banks have considered such KPIs (10 percent -45 percent). The shift to KPIs we propose can further improve the performance of VBM adopters. Our findings stabilized before and after the 2008 financial crisis when we monitored macroeconomic factors.
Sosialisasi Peningkatan Perekonomian Masyarakat Untuk Menurunkan Stunting Pada Anak Balita di Desa Mojoranu Kecamatan Sooko Kabupaten Mojokerto Ahfi Nova Ashriana; Mila Harini; Yunita Wikandari; Mochammad Irfan; Yusuf Rahman Al Hakim; Betty Maya Sari; Vera Virgia
Jurnal Pengabdian Ilmu Kesehatan Vol. 2 No. 3 (2022): November: Jurnal Pengabdian Ilmu Kesehatan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1945.562 KB) | DOI: 10.55606/jpikes.v2i3.700

Abstract

Peningkatan perekonomian masyarakat merupakan salah satu cara agar masyarakat indonesia dapat menurunkan resiko stunting atau terbebas dari stunting. Namun kurang pemahaman tentang peningkatan perekonomian masyarakat, maka perlunya sosislisai dan pendampingan untuk hal ini. Metode pendampingan dalam pengabdian masyarakat ini adalah melalui sosialisasi, observasi, wawancara dan diskusi pada Ibu – ibu di Desa Mojoranu yang masih mempunyai anak di usia pertumbuhan, rata – rata di usia 2 sampai 4 tahun. Salah satu cara tersebut adalah mebuat peluang usaha terutama produk untuk kesehatan yang dapat menurunkan stunting pada anak seperti puding modisco. Sosialisasi ini juga mencakup marketing mix dan cara memasarkan produk puding modisco tersebut. Pentingnya hasil sosialisasi peningkatan perekonomian dihasilkan dari pendampingan ini akan digunakan untuk memenuhi kebutuhan pokok terutama gizi anak yang dibutuhkan. agar dapat menrunkan angka resiko stunting.
Pendampingan Penulisan PTK Menggunakan Aplikasi Mendeley pada Guru SMP dan SMA Al-Qur’an An-Nawawiy Sooko Mojokerto Oktaviani Permatasari; Khasbulloh Huda; Mohamad Johan Efendi; Rahmad Sholeh; Irwan Swandana; Ahfi Nova Ashriana; Didit Panji Saputra
Jurnal Pengabdian Masyarakat Sains dan Teknologi Vol. 2 No. 2 (2023): Juni : Jurnal Pengabdian Masyarakat Sains dan Teknologi
Publisher : Fakultas Teknik Universitas Cenderawasih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58169/jpmsaintek.v2i2.129

Abstract

The teacher's job is to educate and teach students. Teaching and learning activities are certainly not easy. Unachieved learning is caused by many factors including less than optimal teacher delivery, unacceptable learning methods, less fun learning models, so students become bored and learning motivation decreases. Of course there is a special way for teachers to deal with this problem which is better known as Classroom Action Research (CAR), but the teacher's lack of knowledge in writing and compiling this PTK so that teachers rarely use PTK on the grounds that it is difficult and cannot do it. For this reason, the purpose of this community service is to assist teachers in writing PTK using the Mendeley application, which teachers generally do not know, for Middle and High School Al-Qur'an an-Nawawiy Sooko Mojokerto teachers. The method used in this activity is in the form of training through lectures, question and answer and discussion as well as direct practice. The expected result of this service is that teachers for each subject can submit PTK articles in National Journals with ISSNs, with a maximum target time of 1 (one) month from carrying out the service and mentoring.
Pendampingan Pembuatan Bku Dan Pembukuan Sederhana Pada Pondok Pesantren Al Muhajirin Lakardowo Jetis Mojokerto Oktaviani Permatasari; Trijadi Herdajanto; Ahfi Nova Ashriana; Wulan Kurnianingtyas; Dadang Purwo Ariwidodo; Novrina Puspitasari; Eny Nuraeny
ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat Vol. 2 No. 1 (2024): Januari : Jurnal Pengabdian dan Kemitraan Masyarakat
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/alkhidmah.v2i1.740

Abstract

The teacher's job is to educate and teach students. Teaching and learning activities are certainly not easy. Unachieved learning is caused by many factors including less than optimal teacher delivery, unacceptable learning methods, less fun learning models, so students become bored and learning motivation decreases. Of course there is a special way for teachers to deal with this problem which is better known as Classroom Action Research (CAR), but the teacher's lack of knowledge in writing and compiling this PTK so that teachers rarely use PTK on the grounds that it is difficult and cannot do it. For this reason, the purpose of this community service is to assist teachers in writing PTK using the Mendeley application, which teachers generally do not know, for Middle and High School Al-Qur'an an-Nawawiy Sooko Mojokerto teachers. The method used in this activity is in the form of training through lectures, question and answer and discussion as well as direct practice. The expected result of this service is that teachers for each subject can submit PTK articles in National Journals with ISSNs, with a maximum target time of 1 (one) month from carrying out the service and mentoring
Pengaruh Kepemimpinan, Motivasi Dan Insentif Terhadap Kinerja Karyawan CV Karya Abadi Kota Mojokerto Syavianty, Dea; Lukito, Harjo; Ashriana, Ahfi Nova
PRAGMATIS Vol 4, No 1 (2023): March
Publisher : Faculty of Economic and Business Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/pragmatis.v4i1.3907

Abstract

CV Karya Abadi is a company engaged in the industrial sector. Companies engaged in the service sector must of course pay attention to the performance of their human resources to provide good quality. The dominant and influential factors on employee performance must always be the focus and attention. This study aims to find out and analyze how the influence of leadership variables, motivation, and incentives on employee performance in CV Karya. by using quantitative research methods. The population of this study is all employees of CV Karya Abadi Mojokerto City which is 150 people. In this study, using Sample Random Sampling is part of probability sampling. The determination of the number of samples used the Slovin formula so that a minimum sample that could be used was obtained from as many as 109 people. The results of the t-test and F-test showed that leadership, motivation, and incentives were partially and simultaneously influential shows that leadership, motivation, and incentives have a partial and simultaneous effect on performance
Penyuluhan Tanaman Cincau Untuk Meningkatkan Perekonomian Warga Dusun Sumbersari Desa Mojojajar Kecamatan Kemlagi Kabupaten Mojokerto Fajar Budiyanto; Ahfi Nova Ashriana; Elly Joenarni; Diah Cahyani; Trijadi Herdajanto; Mochamad Irfan; Yusuf Rahman Al Hakim; Dwi Sembe Sigita
Jurnal Suara Pengabdian 45 Vol. 3 No. 2 (2024): Juni Jurnal Suara Pengabdian 45
Publisher : LPPM Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/pengabdian45.v3i2.1695

Abstract

This community service was carried out in Sumbersari Hamlet, Mojojajar Village, Kemlagi District, Mojokerto Regency, with the aim of increasing the community's knowledge and skills in cultivating grass jelly plants to boost their economy. Community service activities last for 3 months and use counseling and mentoring methods. Counseling is carried out by providing material about the cultivation of grass jelly plants, including planting, maintenance and harvesting techniques to converting them into economically valuable products such as grass jelly ice and organic fertilizer from grass jelly waste. Mentoring is carried out by helping the community apply the material that has been presented in the counseling. The results of community service show a significant increase in community knowledge and skills in cultivating grass jelly plants after participating in counseling and mentoring. This is proven by the increasing number of participants who succeeded in harvesting grass jelly and their harvests. This increase also has a positive impact on the economy of the people of Sumbersari Hamlet, as can be seen from the increase in their average monthly income. The success of this community service shows that grass jelly cultivation can be a promising business alternative to improve the economy of rural communities. This community service program can be replicated in other areas with similar conditions.
Pemberdayaan Perempuan melalui Pelatihan Manajemen Sumber Daya Manusia dan Pemasaran Digital di Sekolah Perempuan (SEKOPER) Mojokerto Ahfi Nova Ashriana; Elly Joenarni; Anna Kridaningsih; Yusuf Rahman Al Hakim; Rachmad Sholeh; Mochamad Irfan; Sugeng Eko Yuli Waluyo; Elok Cahyaning Pratiwi
Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 2 No. 4 (2024): Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/faedah.v2i4.1109

Abstract

This community service aims to empower women members of the Mojokerto Women's School (SEKOPER) through human resource management (HRM) and digital marketing training. SEKOPER, as a women's community, has great potential but still faces challenges in managing its business effectively and efficiently. This community service is based on the identification of the needs of SEKOPER members related to the lack of knowledge in the fields of HRM and digital marketing. The method used in this community service is through direct training for SEKOPER members. The training materials include HRM and digital marketing modules that are specifically designed to meet the needs of members. In addition, initial needs mapping was carried out to ensure the relevance of the material presented. The implementation of the training involved competent speakers in their fields and used interactive learning methods. The results of the community service showed an increase in SEKOPER members' understanding of the importance of good human resource management and the use of digital technology in marketing. There were positive changes in behavior, such as members' efforts in planning HR needs and implementing digital marketing strategies. In addition, the formation of a collaborative network between members is also one of the positive impacts of this program. Overall, this community service shows that human resource management and digital marketing training can be an effective effort in empowering SEKOPER women members. With increased capacity, it is hoped that SEKOPER members can improve their quality of life and family economic welfare.