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All Journal Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) ADINDAMAS: Jurnal Pengabdian Kepada Masyarakat JURNAL ABDIMAS PLJ
Zikri, Arian
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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TRANSFORMASI UMKM BERBASIS ISLAMIC SOCIOPRENEUR MENUJU DIGITALISASI DAN GLOBALISASI PADA UMKM DESA WARNASARI, KABUPATEN BANDUNG Pramayanti, Dian Ikha; Fazriah, Siti; Sari, Eko Gumaya; Zikri, Arian; Ali, Kurnia Fatimah
JURNAL ABDIMAS PLJ Vol. 5 No. 1 (2025): JURNAL ABDIMAS PLJ, Juli 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/japlj.v5i1.1607

Abstract

This community service activity is carried out to assist and empower the concept of islamic sociopreneurship in warnasari village, bandung regency. This activity aims to improve the ability of UMKM actors tomanage businesses based on islamic value by utilizing digitalization to increase competitiveness and global market reach. Islamic sociopreneurship is a business that is rum with sharia principles that aim to improve community welfare and provide benefits to the surrounding environment. From this acivity, it is hoped that it can create a positive social impact and the approach through islamic sociopreneurship can be an effective solution. With the digitalization of UMKM, UMKM actors have carried out a transformation process from traditional methods to digital technology that can help increase competitiveness and increase wider market reach.
Pengaruh Budaya Organisasi, Keterlibatan Kerja dan Persepsi Dukungan Organisasi Terhadap Kepuasan Kerja Karyawan pada Rumah Sakit Permata Pamulang Tangerang Selatan Zikri, Arian; Rantina, Meilanta
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 6 No. 1 (2025): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v6i1.3669

Abstract

This study aims to find out and analyze the influence of organizational culture, work involvement and perception of organizational support on employee job satisfaction at Permata Pamulang Hospital, both partially and simultaneously. The method used in this study is a quantitative method that is associative. The source of this research is using primary data and secondary data. The sample collection technique used saturated samples, with a total of 50 samples. The data collection technique is to use questionnaires that are distributed directly to employees. The data analysis technique in this study used multiple linear regression analysis with the SPSS 25 program and a significant influence rate of 5% (0.05). The conclusion in this study shows that there is a positive and significant influence of organizational culture on job satisfaction, there is a positive and significant influence of work involvement on job satisfaction, and there is a positive and significant influence of the perception of organizational support on job satisfaction. There was a positive and significant influence of organizational culture, work involvement, and perception of organizational support together on employee job satisfaction at Permata Pamulang Hospital, with an R Square value of 0.726 or 72.6% and the remaining 27.4% was influenced by other variables that were not observed in this study.
Pelatihan Dan Pendampingan Penerapan Etika Pemasaran Islam Dalam Digital Marketing Bagi Pelaku UMKM Desa Karyamekar Kecamatan Pasirwangi Kabupaten Garut Gunariah, Frilla; Hasanah, Depi; Rusdiani, Meri; Janah, Nisa Raudatul; Zikri, Arian
ADINDAMAS: Jurnal Pengabdian Kepada Masyarakat Vol 5 No 2 (2026): ADINDAMAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : STIE Syariah Indonesia Purwakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37726/g0etn930

Abstract

Pemanfaatan digital marketing oleh UMKM di pedesaan masih menghadapi berbagai tantangan, seperti keterbatasan literasi digital, kurangnya pemahaman strategi pemasaran online, serta minimnya kesadaran akan pentingnya etika dalam aktivitas pemasaran. Kegiatan pengabdian kepada masyarakat ini dilaksanakan di Desa Karyamekar, Kabupaten Garut, pada tanggal 14–15 November 2025 dengan tujuan meningkatkan pemahaman dan kemampuan pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) dalam menerapkan etika pemasaran Islam pada aktivitas digital marketing mereka. Program ini meliputi pelatihan konseptual mengenai prinsip-prinsip etika pemasaran Islam seperti kejujuran, keadilan, transparansi, serta larangan penipuan dan pendampingan praktik dalam membuat konten pemasaran digital yang sesuai dengan nilai-nilai syariah. Metode pelaksanaan terdiri dari ceramah, diskusi interaktif, studi kasus, serta praktik langsung menggunakan platform digital. Hasil kegiatan menunjukkan peningkatan sebesar 85% pengetahuan peserta mengenai etika pemasaran Islam, keterampilan dalam membuat konten digital yang etis, serta kemampuan memanfaatkan media sosial untuk promosi yang lebih amanah dan efektif. Kegiatan ini diharapkan dapat mendorong terciptanya ekosistem pemasaran UMKM yang lebih beretika, berkelanjutan, dan berdaya saing.
Co-Authors Ali, Kurnia Fatimah Fazriah, Siti Gunariah, Frilla Hasanah, Depi Nisa Raudatul Janah Pramayanti, Dian Ikha Rantina, Meilanta Rusdiani, Meri Sari, Eko Gumaya