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All Journal JURNAL ABDIMAS PLJ JPM Jurnal Ilmiah Bisnis, Manajemen, dan Akuntansi Edusight International Journal of Multidisciplinary Studies (EIJOMS) International Journal of Law Social Sciences and Management
Pramayanti, Dian Ikha
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Digital Marketing terhadap Brand Awareness dalam Penggunaan E-commerce Pramayanti, Dian Ikha
Jibaku: Jurnal Ilmiah Bisnis, Manajemen dan Akuntansi Vol. 4 No. 1 (2024): Januari
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35473/jibaku.v4i1.2905

Abstract

The use of E-commerce as a marketing channel has rapidly expanded, prompting organizations to better understand the influence of Digital marketing on Brand awareness. This research adopts a qualitative approach to explore consumers' perceptions and experiences regarding digital marketing strategies implemented by E-commerce companies. The research findings indicate that Digital marketing significantly contributes to the enhancement of Brand awareness in the context of E-commerce. Strategies such as social media, digital advertising campaigns, and search engine optimization have a positive impact on brand awareness among consumers. Additionally, consumer interactions with digital content, such as product reviews and testimonials, play a crucial role in shaping brand perceptions. This study provides in-depth insights into how Digital marketing can be an effective tool for boosting Brand awareness in the era of E-commerce. Abstrak Penggunaan E-commerce sebagai saluran pemasaran telah berkembang pesat, mendorong organisasi untuk lebih memahami pengaruh Digital marketing terhadap Brand awareness. Penelitian ini mengadopsi pendekatan kualitatif untuk menggali persepsi dan pengalaman konsumen terhadap strategi pemasaran digital yang diterapkan oleh perusahaan E-commerce. Hasil penelitian menunjukkan bahwa Digital marketing berkontribusi signifikan terhadap peningkatan Brand awareness dalam konteks E-commerce. Strategi seperti media sosial, kampanye iklan digital, dan optimasi mesin pencari memberikan dampak positif terhadap kesadaran merek di kalangan konsumen. Selain itu, interaksi konsumen dengan konten digital, seperti ulasan produk dan testimoni, memiliki peran penting dalam membentuk persepsi merek. Penelitian ini memberikan wawasan mendalam tentang bagaimana Digital marketing dapat menjadi alat yang efektif untuk meningkatkan Brand awareness di era E-commerce.
Optimasi Media Sosial Dalam Memperkuat Personal Branding Bagi Siswa-Siswi SMK Karya Nasional Kab. Kuningan Jawa Barat Pramayanti, Dian Ikha; Darlin, Evalina; Uddin, Badie; Sopiah, Sopiah; Gunariah, Frilla; Kurnia, Kurnia; Kartini, Tina
Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2025): Januari-JPM
Publisher : PDPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58818/jpm.v3i1.83

Abstract

Pelatihan digital marketing adalah suatu pendekatan pendidikan yang krusial dalam era digital saat ini. Siswa Sekolah Menengah Kejuruan (SMK) memiliki potensi besar untuk mengembangkan keterampilan dalam bidang ini. Pelatihan digital marketing memberikan pemahaman yang mendalam tentang strategi pemasaran digital, alat, dan teknik yang dapat siswa terapkan di dunia nyata. Manfaat penting pelatihan digital marketing bagi siswa SMK mencakup peningkatan permintaan pekerjaan di bidang ini, peluang berwirausaha, kemampuan adaptasi terhadap teknologi baru, dan kesempatan untuk berpartisipasi dalam proyek-proyek praktis. Pelatihan ini juga memungkinkan siswa untuk memahami pasar global, menyediakan rujukan akademis, dan mengurangi kesenjangan kompetensi di antara lulusan SMK. Metode pelatihan yang efektif mencakup kelas daring, pembelajaran berbasis proyek, kolaborasi dengan industri, pelatihan dalam kelompok kecil, mentoring, sertifikasi digital marketing, kompetisi, evaluasi, dan klub digital marketing. Semua ini bertujuan untuk mempersiapkan siswa SMK agar siap menghadapi tantangan dan peluang di dunia kerja yang semakin digital. Pentingnya pelatihan digital marketing untuk siswa SMK adalah investasi dalam masa depan pengembangan sumber daya manusia yang kompeten dalam menghadapi dunia digital yang terus berkembang. Hasil yang dicapai pada pelatihan digital marketing adalah siswa memahami dengan baik strategi pemasaran digital lainnya. Selain itu, siswa telah memahami etika digital dan cara berinteraksi secara aman di dunia digital.
Digital Product Marketing for Digitalpreneur: Challenges and Strategies Pramayanti, Dian Ikha; Kurnia
Edusight International Journal of Multidisciplinary Studies Vol. 2 No. 1 (2025): Edusight International Journal of Multidisciplinary Studies
Publisher : Yayasan Meira Visi Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69726/eijoms.v2i1.97

Abstract

In an increasingly evolving digital era, digitalpreneurs face various challenges in marketing their digital products. Intense competition, changing consumer behavior, resource limitations, and the need to build brand awareness are some of the main issues encountered. This article aims to explore these challenges and provide effective solutions to address them. Proposed solutions include product differentiation, market segmentation, innovation in marketing, consumer trend monitoring, leveraging cloud technology, and utilizing high-quality content and paid advertising campaigns. By implementing the right strategies, digitalpreneurs can enhance their chances of success in marketing their digital products in an increasingly competitive market.
TRANSFORMASI UMKM BERBASIS ISLAMIC SOCIOPRENEUR MENUJU DIGITALISASI DAN GLOBALISASI PADA UMKM DESA WARNASARI, KABUPATEN BANDUNG Pramayanti, Dian Ikha; Fazriah, Siti; Sari, Eko Gumaya; Zikri, Arian; Ali, Kurnia Fatimah
JURNAL ABDIMAS PLJ Vol. 5 No. 1 (2025): JURNAL ABDIMAS PLJ, Juli 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/japlj.v5i1.1607

Abstract

This community service activity is carried out to assist and empower the concept of islamic sociopreneurship in warnasari village, bandung regency. This activity aims to improve the ability of UMKM actors tomanage businesses based on islamic value by utilizing digitalization to increase competitiveness and global market reach. Islamic sociopreneurship is a business that is rum with sharia principles that aim to improve community welfare and provide benefits to the surrounding environment. From this acivity, it is hoped that it can create a positive social impact and the approach through islamic sociopreneurship can be an effective solution. With the digitalization of UMKM, UMKM actors have carried out a transformation process from traditional methods to digital technology that can help increase competitiveness and increase wider market reach.
Monetary Theory According to Imam Al Maqrizi Pramayanti, Dian Ikha; Janwari, Yadi; Jubaedah, Dedah
International Journal of Law Social Sciences and Management Vol. 1 No. 4 (2024): International Journal of Law Social Sciences and Management
Publisher : Yayasan Meira Visi Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69726/ijlssm.v1i4.38

Abstract

One of Al Maqrizi's important contributions is his understanding of the importance of stabilizing currency values. He observed that fluctuations in currency values could lead to economic instability and depress economic growth. Therefore, he expressed his strong view of the need to maintain currency stability through proper regulation. The approach used in this study is a juridical normative approach. This approach examines the problem of rules relating to the monetary concept of Imam Al-Maqrizi. In this study, the data collection method that researchers used was the documentation method, namely finding data about things or variables in the form of books, newspapers, journals, and so on. The technique used is content analysis or content review. The results of the research show that Al-Maqrizi's thinking about monetary is that the currency used by mankind is better in the form of gold and silver. According to Al-Maqrizi, there are two types of inflation, namely natural inflation and inflation caused by human error. According to Maqrizi, the way to prevent inflation is to manage monetary policy appropriately. In addition, Al Maqrizi also suggested that currency exchange be carried out in a balanced manner. Exchange of currency for gold or silver should be done below its true value to avoid causing price distortions and inflation. Maintaining the stability of currency exchange rates and maintaining balanced currency exchange is expected to help reduce inflation in Indonesia.
Co-Authors Ali, Kurnia Fatimah Badie Uddin Darlin, Evalina Fazriah, Siti Gunariah, Frilla Jubaedah, Dedah Kurnia KURNIA KURNIA, KURNIA Sari, Eko Gumaya Sopiah, Sopiah Tina Kartini Yadi Janwari Zikri, Arian