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All Journal Jurnal Sosial dan Abdimas JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Rachim, Silfia
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Economics, Econometrics & Finance Social Sciences

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PERAN STRATEGIS PENGEMBANGAN SDM DALAM MENCAPAI KEUNGGULAN BERSAING Syafira Ramona, Nur; Afifah Lutfina, Nur; Nursa’diah Hidayat, Sarah; Rachim, Silfia; Veranita, Mira
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 4 No 1 (2025): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v4i1.164

Abstract

In the era of globalization and rapid technological advancement, human resource development (HRD) plays a strategic role in achieving competitive advantage for organizations. This study uses a qualitative descriptive approach through literature review to explore the role of HRD strategies in enhancing employee competencies, loyalty, and an innovative work culture that supports organizational performance. Findings indicate that integrating HR functions into business strategies, along with leveraging technologies such as AI and VR, strengthens the effectiveness of employee training and development. Planned and continuous HR development not only improves individual quality but also enhances organizational competitiveness in facing global challenges. Therefore, HR development should be prioritized strategically in organizational planning to support sustainable growth and business continuity.
TRANSFORMASI STRATEGI PEMASARAN: INTEGRASI DIGITAL MARKETING DENGAN ANALITIK PREDIKTIF Rachim, Silfia; Maryati, Sri; Yudhatama, Yoram; Rohendi, A.
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 4 No 2 (2025): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v4i2.197

Abstract

The advancement of digital technology has transformed the marketing landscape, encouraging organizations to adopt adaptive, data-driven strategies. Digital marketing today not only enhances visibility and consumer interaction but also leverages predictive analytics to forecast behavior, preferences, and market trends. This article analyzes the transformation of marketing strategies through the integration of digital marketing and predictive analytics, as well as its implications for campaign effectiveness and business decision-making. The study employs a literature review approach, drawing on recent sources from accredited international and national journals. Findings indicate that predictive analytics improves market segmentation accuracy, content personalization, and promotional budget efficiency. This integration enables proactive, evidence-based marketing strategies that strengthen organizational competitiveness. Practical recommendations include strengthening data infrastructure, enhancing human resource analytical competencies, and fostering cross-functional collaboration.
Strategi Pemberdayaan Masyarakat dan Optimalisasi Pemasaran Digital Kopi LGH: Studi Kasus Kampung Legok Harendong rachim, silfia; Andikarya, R. Oke; Jujur, Utang; Siswara, Clarissa; Caroline, Cyndi
Jurnal Sosial & Abdimas Vol. 7 No. 2 (2025): Jurnal Sosial & Abdimas
Publisher : LPPM Universitas Adhirajasa Reswara Sanjaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/95rrp208

Abstract

Penelitian ini bertujuan untuk mengkaji strategi pemberdayaan masyarakat dan optimalisasi pemasaran digital dalam pengembangan produk kopi LGH di Kampung Legok Harendong, Kabupaten Bandung. Penelitian pengabdian kepada masyarakat ini dilakukan dengan menggunakan kajian teoretis strategi pemberdayaan Masyarakat dan optimalisasi pemasaran digital. Metode pendekatan deskriptif kualitatif digunakan dengan studi kasus Kampung Legok Harendong. Data diperoleh melalui dokumen profil usaha dan literatur yang relevan. Hasil penelitian menunjukan bahwa pemberdayaan masyarakat diwujudkan melalui pembentukan kelompok tani, diversifikasi pertanian (kopi, sawi hijau, jeruk), serta pelibatan penuh warga dalam produksi. Dampaknya, tidak ada pengangguran di desa tersebut; seluruh penduduk usia kerja terlibat dalam kegiatan pertanian produktif. Optimalisasi pemasaran menunjukkan kopi LGH memiliki segmentasi lokal (Bandung, Jakarta, Jawa Tengah, Jawa Timur) yang dilayani secara langsung tanpa perantara, didukung strategi pemasaran berbasis jejaring WhatsApp, Instagram, serta word of mouth dan kemitraan dengan kedai kopi. Meskipun strategi digital marketing yang diterapkan sudah cukup efektif, masih ditemukan kendala, terutama dalam hal kurangnya promosi digital yang optimal.
Co-Authors A. Rohendi, A. Afifah Lutfina, Nur Andikarya, R. Oke Caroline, Cyndi Jujur, Utang Nursa’diah Hidayat, Sarah Siswara, Clarissa Sri Maryati Syafira Ramona, Nur Veranita, Mira Yudhatama, Yoram