PERAN STRATEGIS PENGEMBANGAN SDM DALAM MENCAPAI KEUNGGULAN BERSAING

Nur Syafira Ramona (Universitas Adhirajasa Reswara Sanjaya)
Nur Afifah Lutfina (Universitas Adhirajasa Reswara Sanjaya)
Sarah Nursa’diah Hidayat (Universitas Adhirajasa Reswara Sanjaya)
Silfia Rachim (Universitas Adhirajasa Reswara Sanjaya)
Mira Veranita (Universitas Adhirajasa Reswara Sanjaya)

JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Vol 4 No 1 (2025): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)

In the era of globalization and rapid technological advancement, human resource development (HRD) plays a strategic role in achieving competitive advantage for organizations. This study uses a qualitative descriptive approach through literature review to explore the role of HRD strategies in enhancing employee competencies, loyalty, and an innovative work culture that supports organizational performance. Findings indicate that integrating HR functions into business strategies, along with leveraging technologies such as AI and VR, strengthens the effectiveness of employee training and development. Planned and continuous HR development not only improves individual quality but also enhances organizational competitiveness in facing global challenges. Therefore, HR development should be prioritized strategically in organizational planning to support sustainable growth and business continuity.