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All Journal Jurnal Konseling dan Pendidikan Sawala : Jurnal pengabdian Masyarakat Pembangunan Sosial, Desa dan Masyarakat Samvada: Jurnal Riset Komunikasi, Media, dan Public Relation
Puspawati, Srirahayu
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Religion Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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PENDAMPINGAN STRATEGI BRANDING DALAM PROMOSI PENJUALAN PRODUK GULA AREN DI LOMBOK UTARA Widhiartha, I Nyoman Chandra; Puspawati, Srirahayu; Sutriani, , Ida Ayu Nyoman; Suardana, I Ketut Putu
Sawala : Jurnal pengabdian Masyarakat Pembangunan Sosial, Desa dan Masyarakat Vol 6, No 2 (2025): Sawala : Jurnal pengabdian Masyarakat Pembangunan Sosial, Desa dan Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sawala.v6i2.53149

Abstract

Artikel ini membahas tentang strategi branding dalam promosi penjualan produk gula aren di Desa Gegurik Kecamatan Bayan Kabupaten Lombok Utara. Pendampingan strategi branding kepada peserta bertujuan untuk memberikan keterampilan dalam memasarkan gula aren, dengan tujuan untuk meningkatkan pengenalan dan daya tarik produk, sehingga berpotensi meningkatkan penjualan. Hasil pendampingan menunjukkan bahwa kehadiran citra merek atau branding mempunyai pengaruh positif terhadap promosi penjualan gula aren. Awalnya penjualan hanya terjadi berdasarkan permintaan, namun setelah adanya perubahan desain kemasan dan penerapan strategi branding, terjadi peningkatan penjualan yang signifikan. Dahulu hanya mengandalkan promosi dari mulut ke mulut dengan jangkauan pasar terbatas yang hanya terbatas pada Desa Gegurik, namun kini penerapan strategi branding telah meningkatkan pengakuan Desa Gegurik di kalangan konsumen. Keberhasilan penerapan branding memperluas pemahaman dan pengetahuan masyarakat terhadap produk gula aren dari Desa Gegurik sehingga memberikan dampak positif terhadap penerimaan dan popularitas produk gula aren Desa Gegurik Kecamatan Bayan Kabupaten Lombok Utara. 
Ethical foundations in religious pluralism: epistemological perspectives for interfaith education in a globalized world Puspawati, Srirahayu; Arjana, Ida Bagus Made
Jurnal Konseling dan Pendidikan Vol. 13 No. 2 (2025): JKP
Publisher : Indonesian Institute for Counseling, Education and Therapy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/1153800

Abstract

Religious pluralism is both a challenge and an opportunity in an increasingly globalized world, especially in the context of interfaith education. Ethical foundations and epistemological perspectives are very important for building inclusive and reflective interfaith dialogue. This study aims to critically analyze the ethical foundations of religious pluralism from an epistemological perspective and their relevance to interfaith education in the era of globalization. The method used is qualitative with a comprehensive literature study approach, involving an in-depth study of philosophical, theological, and related academic research works. The results of the study reveal that the ethical foundations of religious pluralism must be based on the principles of universal humanism, respect for individual epistemic rights, and critical reflection on claims of absolute truth. Effective interfaith education requires a curriculum and pedagogy that integrate these values ​​in an inclusive and dialogical manner, so as to build attitudes of empathy, openness, and multireligious awareness. These findings provide theoretical and practical contributions to the development of religious education that is able to answer global complexity by forming a generation that is able to live side by side in harmony and civilized.
EKSISTENSI FILSAFAT KOMUNIKASI DI ERA DIGITAL Kusumasanthi, Dewi; Wiguna, Ida Bagus Alit Arta; Puspawati, Srirahayu
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relation Vol 2 No 1 (2023): Samvada Mei 2023
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jsv.v2i1.981

Abstract

This research aims to find the existence of communication philosophy in the progress of the times such as the rapid development of technology in the digital era. In addition, it has a more in-depth purpose related to the application of the philosophy of communication in everyday life. This research uses a qualitative research method with a library research approach or called content analysis. This research is conducted with critical analysis and interpretation of various search results from primary and secondary sources. So as to produce a new understanding and concept in the philosophy of communication according to the times and the implementation of the necessary communication ethics.
Co-Authors Arjana, Ida Bagus Made I Ketut Putu Suardana Ida Bagus Alit Arta Wiguna Kusumasanthi, Dewi Sutriani, , Ida Ayu Nyoman Widhiartha, I Nyoman Chandra