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All Journal ASPIRATION Journal Proceeding of International Conference on Social Science and Humanity
Sofian, Muhammad Raqib Mohd
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Agriculture, Biological Sciences & Forestry Earth & Planetary Sciences Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other

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ONLINE MEDIA AND WOMEN'S EMPOWERMENT: ANALYZING THE IMPACT OF VIRTUAL COMMUNITIES IN INDONESIA Briandana, Rizki; Sofian, Muhammad Raqib Mohd
ASPIRATION Journal Vol. 5 No. 2 (2024): November Edition of ASPIRATION Journal
Publisher : ASPIKOM Jabodetabek Region

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56353/aspiration.v5i2.99

Abstract

This study aims to analyze the empowerment carried out by virtual communities in Indonesia, focusing on the Sahabat Ibu Pintar community. This study explores the role of members and the level of interaction in the community as part of women's empowerment efforts. The method used in this study is netnography, with data collection techniques through interviews and observations. The results of the study indicate that economic empowerment is the main driver of activity in this virtual community. Typologically, the Sahabat Ibu Pintar community is a community formed through organizational support to run empowerment programs. In order to increase economic empowerment, this community provides access to work for its members, as well as holding online and offline training. In addition, the empowerment of this community is highly dependent on the participation and interaction of its members. Based on the purpose of communication, interactivity in this community is formed through various communication patterns, both between users and the system, between users, and between users and documents. The interactions that occur in this community contribute to expanding networks and opening up opportunities for its members to improve economic welfare.
A COMPARATIVE STUDY USING FOUR PR MODELS — THE PRESS AGENTRY, PUBLIC INFORMATION, TWO-WAY ASYMMETRICAL AND TWO SYMMETRICAL ON MALAYSIA GOVERNMENT Mustafa, Muhamad Zaki; Sofian, Muhammad Raqib Mohd; Sabri , Safiyyah Ahmad; Ariffin , Mohd Yahya Mohd; Kasmani , Mohd Faizal
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.146

Abstract

Objective: This study investigates the dynamics of Facebook engagement by a Malaysian ministry, emphasizing its communication objectives, strategies, and outcomes. In light of the increasing role of social media in public administration, the research seeks to uncover how Facebook is utilized for public communication and information dissemination. Method: A quantitative content analysis was conducted on all Facebook posts published between January and June 2023. The analysis examined post characteristics and audience engagement metrics, including likes, shares, and comments. Results: The findings reveal that posts featuring public service announcements and interactive content generated the highest levels of engagement. The study also identifies that strategic content planning and audience-targeted messaging are critical in enhancing public interaction. Novelty: This research contributes to the limited literature on social media engagement strategies within governmental institutions in Malaysia, offering empirical insights into optimizing Facebook as a tool for fostering public participation and transparency.
Co-Authors Ariffin , Mohd Yahya Mohd Kasmani , Mohd Faizal Mustafa, Muhamad Zaki Rizki Briandana Sabri , Safiyyah Ahmad