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ONLINE MEDIA AND WOMEN'S EMPOWERMENT: ANALYZING THE IMPACT OF VIRTUAL COMMUNITIES IN INDONESIA Briandana, Rizki; Sofian, Muhammad Raqib Mohd
ASPIRATION Journal Vol. 5 No. 2 (2024): November Edition of ASPIRATION Journal
Publisher : ASPIKOM Jabodetabek Region

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56353/aspiration.v5i2.99

Abstract

This study aims to analyze the empowerment carried out by virtual communities in Indonesia, focusing on the Sahabat Ibu Pintar community. This study explores the role of members and the level of interaction in the community as part of women's empowerment efforts. The method used in this study is netnography, with data collection techniques through interviews and observations. The results of the study indicate that economic empowerment is the main driver of activity in this virtual community. Typologically, the Sahabat Ibu Pintar community is a community formed through organizational support to run empowerment programs. In order to increase economic empowerment, this community provides access to work for its members, as well as holding online and offline training. In addition, the empowerment of this community is highly dependent on the participation and interaction of its members. Based on the purpose of communication, interactivity in this community is formed through various communication patterns, both between users and the system, between users, and between users and documents. The interactions that occur in this community contribute to expanding networks and opening up opportunities for its members to improve economic welfare.
A COMPARATIVE STUDY USING FOUR PR MODELS — THE PRESS AGENTRY, PUBLIC INFORMATION, TWO-WAY ASYMMETRICAL AND TWO SYMMETRICAL ON MALAYSIA GOVERNMENT Mustafa, Muhamad Zaki; Sofian, Muhammad Raqib Mohd; Sabri , Safiyyah Ahmad; Ariffin , Mohd Yahya Mohd; Kasmani , Mohd Faizal
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.146

Abstract

Objective: This study investigates the dynamics of Facebook engagement by a Malaysian ministry, emphasizing its communication objectives, strategies, and outcomes. In light of the increasing role of social media in public administration, the research seeks to uncover how Facebook is utilized for public communication and information dissemination. Method: A quantitative content analysis was conducted on all Facebook posts published between January and June 2023. The analysis examined post characteristics and audience engagement metrics, including likes, shares, and comments. Results: The findings reveal that posts featuring public service announcements and interactive content generated the highest levels of engagement. The study also identifies that strategic content planning and audience-targeted messaging are critical in enhancing public interaction. Novelty: This research contributes to the limited literature on social media engagement strategies within governmental institutions in Malaysia, offering empirical insights into optimizing Facebook as a tool for fostering public participation and transparency.
Semiotic Narrative Analysis: Jewish Voice for Peace’s Alternative Media Narration Azzahra, Syifa; Rochimah, Tri Hastuti Nur; Sofian, Muhammad Raqib Mohd
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 11, No 1 (2026): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v11i1.1630

Abstract

Mainstream media has huge role in constructing reality since it can build majority’s perspective. In some issues, the core encounter to challenge it is forming alternative media to resist the public opinion. This research aims to analyze the semiotic narrative in Jewish Voice for Peace's Instagram content regarding the representation of Jewish and Judaism in the context of Israel-Palestine conflict. The researcher used qualitative method with narrative analysis approach. The data were collected from feed articles related to the existing cases and analyzed using Julien Greimas model, such as Mythical Actantial and Semiotic Square. The research result showed that Jewish Voice for Peace represents Jewish and Judaism as non-Zionist identity and the advocate for Palestinian rights. Thus, this alternative media provides more critical interpretation to the audience, including the existence of Jews’ power in speaking their voice within worldwide society.