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All Journal Proceeding of International Conference on Social Science and Humanity
Mustafa, Muhamad Zaki
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Agriculture, Biological Sciences & Forestry Earth & Planetary Sciences Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other

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MISREPRESENTATION OF ISLAM IN MENTEGA TERBANG: A NARRATIVE ANALYSIS Mohd Sofian, Muhammad Raqib; Ahmad Sabri, Safiyyah; Mustafa, Muhamad Zaki; Firly Annisa; Frizki Yulianti Nurnisya
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.52

Abstract

Objective: This study investigates the misrepresentation of Islam in the controversial Malaysian film Mentega Terbang through a detailed narrative analysis. The film, centered on a young Muslim girl's spiritual exploration and questioning of religious boundaries, has ignited significant public discourse and backlash, particularly within Muslim communities. The objective is to examine how Mentega Terbang portrays Islamic values, beliefs, and practices, and to identify elements within the narrative that may challenge or contradict mainstream Islamic teachings. Method: A qualitative narrative analysis was employed to examine the film’s storyline, character development, dialogue, and symbolism. This approach enabled the identification of underlying messages and potential misrepresentations related to Islamic principles. Results: The findings reveal that Mentega Terbang presents a complex and sometimes conflicting depiction of Islam, often deviating from established religious teachings. These portrayals may contribute to misunderstandings and reinforce negative perceptions among viewers. Novelty: This study offers a nuanced perspective on media representation of religion in Malaysia, highlighting how cinematic narratives can influence public perceptions of Islam. It contributes to media and religious studies by addressing the gap in understanding how fictional media shapes interfaith understanding in multicultural Muslim-majority societies. Recommendations are offered for responsible religious representation in film.
A COMPARATIVE STUDY USING FOUR PR MODELS — THE PRESS AGENTRY, PUBLIC INFORMATION, TWO-WAY ASYMMETRICAL AND TWO SYMMETRICAL ON MALAYSIA GOVERNMENT Mustafa, Muhamad Zaki; Sofian, Muhammad Raqib Mohd; Sabri , Safiyyah Ahmad; Ariffin , Mohd Yahya Mohd; Kasmani , Mohd Faizal
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.146

Abstract

Objective: This study investigates the dynamics of Facebook engagement by a Malaysian ministry, emphasizing its communication objectives, strategies, and outcomes. In light of the increasing role of social media in public administration, the research seeks to uncover how Facebook is utilized for public communication and information dissemination. Method: A quantitative content analysis was conducted on all Facebook posts published between January and June 2023. The analysis examined post characteristics and audience engagement metrics, including likes, shares, and comments. Results: The findings reveal that posts featuring public service announcements and interactive content generated the highest levels of engagement. The study also identifies that strategic content planning and audience-targeted messaging are critical in enhancing public interaction. Novelty: This research contributes to the limited literature on social media engagement strategies within governmental institutions in Malaysia, offering empirical insights into optimizing Facebook as a tool for fostering public participation and transparency.
Co-Authors Ahmad Sabri, Safiyyah Ariffin , Mohd Yahya Mohd Firly Annisa Frizki Yulianti Nurnisya Kasmani , Mohd Faizal Mohd Sofian, Muhammad Raqib Sabri , Safiyyah Ahmad Sofian, Muhammad Raqib Mohd