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All Journal JURNAL PENDIDIKAN TAMBUSAI JKaKa
Febriyanti, Elvina
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Religion Arts Computer Science & IT Languange, Linguistic, Communication & Media Social Sciences

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Urgensi Kebugaran Jasmani dalam Meningkatkan Kesehatan Masyarakat Modern Mudzakkir, Bagus Naufal; Febriyanti, Elvina; Azizah, Jilan; Sa'baniyah, Khaerus Sahara; Karim, Nasywa Meirina; Dewi, Syifa Shyakilla; Mulyana, Agus
Jurnal Pendidikan Tambusai Vol. 9 No. 2 (2025): Agustus
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v9i2.27529

Abstract

Artikel ini menyoroti urgensi kebugaran jasmani dalam meningkatkan kesehatan masyarakat modern di tengah tantangan peningkatan penyakit tidak menular seperti obesitas, diabetes, dan hipertensi. Melalui studi literatur, diperoleh gambaran bahwa tingkat kebugaran masyarakat Indonesia, terutama di wilayah perkotaan, masih tergolong rendah karena faktor keterbatasan waktu, rendahnya motivasi, dan akses terhadap fasilitas olahraga. Kurangnya aktivitas fisik berkontribusi pada rendahnya daya tahan jantung-paru, kekuatan otot, dan fleksibilitas, yang meningkatkan risiko berbagai penyakit kronis. Untuk mengatasi hal tersebut, diperlukan kebijakan yang mendukung peningkatan fasilitas olahraga, program edukasi, serta integrasi kebugaran jasmani dalam kurikulum pendidikan. Upaya kolaboratif antara pemerintah, sektor swasta, dan masyarakat sangat penting untuk menciptakan lingkungan yang mendukung gaya hidup aktif dan sehat secara berkelanjutan, sehingga akan berkontribusi pada penurunan angka kejadian penyakit dan peningkatan kualitas hidup masyarakat.
BRANDING MUKENA YABASMAH MELALUI MEDIA SOSIAL TIKTOK (STUDI ANALISIS KUALITATIF AKUN @YABASMAH.BWI) febriyanti, elvina; Baihaqi, Agus
JKaKa:Jurnal Komunikasi dan Konseling Islam Vol. 6 No. 1 (2026): JANUARI 2026
Publisher : Institut Agama Islam Darussalam Blokagung Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30739/jkaka.v6i1.4868

Abstract

@Yabasmah.Bwi in promoting the Yabasmah mukena product. In today‘s digital era, social media—particularly TikTok—has become an effective platform for introducing products, building brand image, and engaging with a wider audience in a creative and interactive manner. Yabasmah mukena, as a religious fashion product for Muslim women, utilizes this platform to strengthen its brand identity and increase consumer interest as well as attract potential resellers. This study uses a descriptive qualitative approach with data collected through observation, in-depth interviews, and documentation. The research subjects include the head of the Yabasmah Banyuwangi agency, social media admins, and both online and offline consumers. Data were analyzed through data reduction, data display, and conclusion drawing. The findings reveal that the branding strategy on TikTok includes the use of creative content, live streaming sessions, and various engaging features aligned with audience trends. Content that highlights product uniqueness, customer testimonials, and communicative delivery helps boost brand awareness and audience engagement. Branding via TikTok has also proven effective in attracting new resellers and expanding the market reach of the Yabasmah mukena. This research concludes that TikTok as a branding platform significantly contributes to shaping a positive brand image and expanding product distribution for Yabasmah mukena amid the competitive Muslim fashion industry.
Co-Authors Agus Mulyana Azizah, Jilan Baihaqi, Agus Dewi, Syifa Shyakilla Karim, Nasywa Meirina Mudzakkir, Bagus Naufal Sa'baniyah, Khaerus Sahara