Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Mount Hope Management International Journal
Pangestu, Ivan
Unknown Affiliation
Decision Sciences, Operations Research & Management

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH METODE PEMBAYARAN DIGITAL, POTONGAN HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA PT ATEK SUKSES MANDIRI Kuwangga, Henry; fitriano, Andre; Pangestu, Ivan; Nicholas, Gavriel; Pratiwi, Henny
Mount Hope Management International Journal Vol. 3 No. 1 (2025)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/momil.v3i1.736

Abstract

This study was conducted to analyze how digital payment methods, discounts, and product quality influence purchasing decisions among consumers at PT. Kiat Atek Sukses Mandiri. Data was gathered through questionnaires distributed to an unspecified number of consumers from PT. Atek Sukses Mandiri's population, then processed and tested using SPSS 21 software. The hypothesis testing results indicate that all variables examined—digital payment methods, discounts, and product quality—have a positive and significant influence on purchasing decisions. This holds true both individually and simultaneously. The combined contribution of these three variables to purch|asing decisions is 60%, leaving the remaining 40% influenced by other factors not within the scope of this research. Among the three, product quality emerged as the most significantly influential factor, contributing 43.7% of the total observed influence.
Co-Authors Fitriano, Andre Henny Pratiwi, Henny Kuwangga, Henry Nicholas, Gavriel